Observed Signal · May 18, 2026 · M&A · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Heise & Dumrath Media Acquires Online Marketing Agency
Heise & Dumrath Medien, a subsidiary of the Heise Group, has completed a full acquisition of the online marketing agency OMA AG. The deal aims to expand the German publisher’s local marketing services for small and medium-sized enterprises across the German-speaking region. OMA AG, founded in 2016 by Jan Schneider, provides SEO, paid search (SEA) and social-media marketing; Schneider will remain with the company during a transition. Operational leadership is held by CEO Natascha Longo. Heise & Dumrath framed the takeover as part of a strategy to grow its European presence and strengthen national and international business. The parties did not disclose the purchase price. Heise has been present in Switzerland since 2018 via Heise RegioConcept GmbH in Zurich.
Regional acquisition by a publisher expanding into local digital marketing for SMEs; relevant to local agency and publisher service positioning but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Heise & Dumrath Medien (a Heise Group subsidiary) fully acquired OMA AG.
- OMA AG was founded in 2016 by Jan Schneider and offers SEO, SEA and social-media marketing for SMEs.
- Jan Schneider will stay on in a transitional role; operational leadership is by CEO Natascha Longo.
- The purchase price was not disclosed by the parties.
- Heise & Dumrath Medien described the acquisition as part of a strategy to expand its European and local marketing services; the group has a Swiss presence via Heise RegioConcept GmbH since 2018.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Oliver Hülse Joins Audienceproject to Boost DACH Growth
Audienceproject, a Danish adtech company focused on cross-media audience measurement, has appointed Oliver Hülse as Managing Director for the DACH region (Germany, Austria and Switzerland) to drive growth. The move aims to deepen the company’s presence in Europe as demand for cross-media insights increases. CEO Thomas Gregers Honoré welcomed Hülse, praising his more than 20 years in adtech and his leadership track record. Hülse’s career spans Tomorrow Internet AG, Interactive Media, Adconion Media Group (now Amobee), Rocket Fuel in the DACH region, and Integral Ad Science (IAS), where he served as managing director in the DACH market. IAS was reportedly approaching an acquisition and delisting by a Canadian private equity firm. After consulting and a stint at Audigent (acquired by Experian), Hülse returns to focus on growth at Audienceproject in the DACH market. Michaela Schmitz, former DACH head, moves to Commercial Director.
ChatGPT Adds Scheduled Tasks; Pulse Feature Removed
OpenAI has added a Scheduled tasks feature to ChatGPT that lets users schedule prompts and receive proactive, delivered results via a new Scheduled tab and dedicated Scheduled Page in the ChatGPT interface. The feature is available on web and mobile to Go, Plus, Pro, Business and Enterprise subscribers. Because scheduled tasks can deliver personalized updates, OpenAI will disable the Pulse personalization feature (introduced in 2025) within 14 days. Separately, Noam Shazeer — previously Google DeepMind/Gemini co‑lead and Google VP of Engineering — is joining OpenAI. The article also cites recent OpenAI financials reported by news outlets: roughly $3.7 billion cash burn in Q1 and revenue of $5.7 billion, alongside major external financing and IPO plans.
Why Your Neighbor Cheers Before You During Live Football
The article explains why viewers watching the same live football match can see goals at different times: differences in distribution paths create measurable latency. Satellite transmission is traditionally among the fastest, cable and antenna can be slightly slower, and streaming (IPTV/OTT) often has the highest delay because video is chunked and reassembled. Measurements cited from Heise show ARD/ZDF images arrive via cable 1.4s/0.1s later than satellite; antenna is ~2s behind. Vodafone announced a 'Jubel‑Booster' that distributes an earlier TV signal in its cable network, reducing delay (Vodafone claims ~2s faster; Heise measured ~1.2s and 1.8s advantages versus satellite at the TV device). Streaming latency can reach up to 46s depending on device, app and network conditions. The piece also notes ARD/ZDF will show 60 of 104 World Cup matches free‑to‑air; the remaining 44 are exclusive to Magenta TV (Deutsche Telekom).
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