Observed Signal · Jun 2, 2026 · Product Launch · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Havas Launches VOLYUM Record Label
Havas has launched VOLYUM, a record label intended to connect emerging artists with brands and develop original recordings as part of brand-music partnerships. The label was created by Havas’ sonic branding agency Art of Sound and will distribute through Virgin Music Group. VOLYUM is led by Damien Escobar, CEO of Art of Sound and Havas global chief music officer. Havas positions the label as a way for brands to participate earlier in the creative process — developing and amplifying artists and original music rather than producing traditional jingles — in the TikTok era.
An advertising holding company launching a record label signals a growing trend of agencies creating and owning music IP to integrate brands with artists — important for creative strategy and brand-music partnerships but not a major AdTech infrastructure or policy change.
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Key Takeaways & Evidence Grounding
- Havas launched VOLYUM, a record label focused on connecting emerging artists and brands.
- Virgin Music Group is VOLYUM's distribution partner.
- VOLYUM was created by Art of Sound, Havas’ sonic branding agency.
- Damien Escobar (CEO of Art of Sound and Havas global chief music officer) will lead the label.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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