Observed Signal · Sep 23, 2026 · Earnings Report · Source: Mobilegamer.biz · Impact: 2/5 · Sentiment: Positive
GTA-like mobile game OneState earns $85.6M from IAP
ChillBase, the Cyprus-based developer of the GTA-style mobile roleplaying game OneState, has reportedly earned $85.6 million in in-app purchases (IAP) since its launch in April 2022, according to AppMagic estimates. The game has seen 62.3 million downloads and currently generates over $5 million per month. Founder Matvei Lipatnikov declined to confirm the figures but noted that revenue from the web store would push the total higher. OneState avoids ad monetization to preserve immersion, instead relying on in-game purchases, including purchases made by player-run gangs. The studio, which started with 20 employees, now employs hundreds across multiple countries. Lipatnikov remains confident about the game's future, expecting a positive impact from the upcoming GTA 6 release.
The success of a mobile game demonstrates market opportunities but is not directly relevant to AdTech, MarTech, or Advertising industry.
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Key Takeaways & Evidence Grounding
- OneState generated $85.6 million in IAP revenue since launch in April 2022.
- OneState has been downloaded 62.3 million times.
- OneState currently earns over $5 million per month from IAP.
- ChillBase was founded in 2020 by Matvei Lipatnikov and is headquartered in Cyprus.
- OneState does not use ad monetisation to preserve player immersion.
Connected Companies & Entities
1 Entity mapped“AppMagic estimates suggest that since launch in April 2022, OneState has earned $85.6m in IAP revenue...”
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GTA Mobile Earned $109.9M; Tencent and Garena Move In
MobileGamer analysis reports Rockstar's mobile Grand Theft Auto titles have generated an estimated $109.9 million in combined lifetime revenue on iOS and Android, per AppMagic. Several GTA-like mobile games are earning significant sums or are in soft launch: Hotta Studio / Perfect World-published Neverness to Everness has made about $38.9m with ~10m downloads since its April 24, 2026 launch; Chillbase’s OneState RP has earned an estimated $75.7m and 57.5m downloads; Gameloft’s Gangstar Mirage City is in a Philippines soft launch published by Tencent’s Level Infinite with a wider rollout planned for August 20, 2026. Garena and Miniclip also have GTA-like titles in extended soft launches but currently show limited monetization. The piece highlights competition around GTA-style open-world mobile experiences ahead of GTA 6.
Global mobile IAP revenue hits $43.6B in Q2 2026
Global mobile in‑app purchase (IAP) revenue rose 5.3% year‑on‑year to $43.6 billion in Q2 2026, while total app downloads remained broadly stable at 36.8 billion. Sensor Tower's Digital Market Index shows mobile gaming downloads declined 12% YoY as non‑gaming downloads grew 6% (driven by categories including Generative AI and Movies & TV). Regional highlights include China adding $519 million YoY (reaching $5.7bn, +10%), Mexico growing 30% YoY (fastest among highlighted markets), and India remaining the largest market by downloads (~6.5bn). Separately, US digital advertising spend rose 15% YoY to $49.4bn in Q2 while US retail media impressions fell 19% to 108bn.
Mobile IAP Falls 2% as Ad Spend Rises in H1 2026
Sensor Tower's H1 2026 Gaming Digital Market Index shows global mobile in-app purchase (IAP) revenue fell 2% year-over-year to $40 billion while downloads dropped 12% to 24 billion. Gaming ad spend grew 8% to $7 billion with ad impressions up 14% to 1.4 trillion. Honor of Kings reclaimed the top spot for IAPs. Tencent remained the leading publisher; Century Games climbed from fourth to second with a 45% IAP revenue increase. Strategy led genre IAPs ($9.3bn) while puzzle grew nearly 20%. Regional shifts included US IAPs down ~7%, China flat, and Europe up ~10%.
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