Observed Signal · Jun 30, 2026 · Experiential Activation · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Grün Stadt Zürich Becomes an 'Expedition Team' at ÖGA
At the ÖGA trade fair (24–26 June 2026) Grün Stadt Zürich presented itself not as a conventional exhibitor but as a walk‑in jungle 'expedition' to attract skilled workers for green trades. The stand was staged as a 'basecamp' under the creative concept 'Big-City Jungle' developed by Zurich agency Die Antwort AG. The activation included staged stations (e.g., an 'expedition scale') and experiential elements such as a tasting challenge called 'The Edible Earth' used to start conversations about soil quality. The activation aimed at employer branding in Grün Stadt Zürich's 25th year and targeted skilled and leadership candidates beyond classic job ads.
Agency-led experiential activation for employer branding is relevant to marketing and creative practice but represents a localized campaign rather than a major platform or industry-shifting development.
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Key Takeaways & Evidence Grounding
- Grün Stadt Zürich presented as an 'Expeditionsteam für die Zukunft der Stadt' at the ÖGA trade fair (24–26 June 2026).
- The stand was designed as a 'Basecamp' and built around the 'Grossstadt-Dschungel' (Big-City Jungle) concept by Zurich agency Die Antwort AG.
- The activation included multiple experiential stations (for example an 'Expeditionswaage') and a challenge called 'Die essbare Erde' (The Edible Earth) to spark conversations about soil quality.
- The purpose of the presence was employer branding and recruiting skilled workers in green trades amid a shortage of specialists; Grün Stadt Zürich marked its 25th year.
- Credits list Grün Stadt Zürich contacts (Isabelle Hettel, Silvan Durscher, Beno Schönenberger, Christian Heule, Martin Bräker, Matthis Feistle) and agency Die Antwort AG.
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Jeff Zurich Wins Swiss Pavilion Pitch for Expo 2027
The Swiss creative agency Jeff Zurich has won a pitch to design the scenography, visitor experience, and visual identity of the Swiss Pavilion at the Expo 2027 in Belgrade. The agency was selected by Präsenz Schweiz, the communication unit of the Swiss Federal Department of Foreign Affairs (EDA). The expo, themed 'Play for Humanity: sport and music for all', is scheduled to take place from May 15 to August 15, 2027, expecting over 130 participating countries and around four million visitors. Jeff's concept frames Switzerland's tradition of dialogue as a collaborative game, turning the pavilion into a 'playground of dialogue'. The pavilion occupies 648 square meters within a shared hall. The agency's team leads the project with creative direction from Stefan Huggenberger and Cécile Kühn.
EWZ Uses Power Plant Facade for Recruiting Campaign
Swiss utility EWZ has turned the window surfaces of the Letten power plant in Zurich into an employer-branding installation, applying portrait films with the slogan “Wir halten Zürich unter Strom. Du auch?” The initiative uses EWZ-owned locations as long-term, low-cost recruitment visibility instead of rented advertising space. Because the building is protected, the branding was applied to windows rather than the façade; the film also reduces solar heat entry. Letten serves as a pilot project and EWZ is considering similar treatments at other own sites in Zurich and parts of Graubünden. EWZ says the concept originated internally; Christinger AG handled design and execution. Credits list EWZ contacts and Christinger AG project leads.
Wingo Mural Turns 'I love Zürich' into Ad Campaign
A multi-stage mural promoting Wingo (a Swisscom subsidiary) was realised at Zurich Hardbrücke and published on June 5, 2026. The mural by Wand AG was executed in three consecutive phases in front of commuters: first an "I love Zürich" lettering with a heart, then a gradual transformation of the heart into the Wingo logo, and finally the finished campaign visual. Illustrations were hand-drawn and applied to the façade with brushes and spray cans. Credits and project partners named in the report include creative director Fabian “Bane” Florin (Wand AG), the creative agency Bold, and APG|SGA as the outdoor advertising vendor. The piece emphasises analogue craftsmanship and staged, live painting as an experiential storytelling technique; Wand AG previously produced a climbing mural for UBS at the same location the year before.
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