Observed Signal · Feb 6, 2026 · Feature Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Unveils iOS Mobile Ads SDK 13.0: Key Updates!
Google announced version 13.0.0 of the Google Mobile Ads SDK for iOS. The release raises the minimum iOS deployment target to iOS 13, introduces a new Large Adaptive Anchor API (largeAnchoredAdaptiveBanner) to replace older anchored adaptive banner sizing APIs, and improves Swift 6 strict concurrency support by ensuring delegate methods are accessed on the main thread. The SDK also enforces stricter typing for the neighboringContentURLStrings array and will throw an exception if non-String objects are present. The post notes that iOS SDK 11.x versions are now deprecated and that version 10.x will sunset on June 30, 2026. Google links to full release notes and a migration guide and encourages developers to upgrade to avoid ad serving disruption. The announcement is authored by Justin Malandruccolo of Mobile Ads Developer Relations.
A major Google SDK release affects mobile app publishers and ad serving behavior; it changes minimum OS support, introduces new banner sizing APIs, enforces stricter types, and deprecates older SDK versions, requiring migration planning.
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Key Takeaways & Evidence Grounding
- Google released iOS Google Mobile Ads SDK version 13.0.0.
- Minimum supported iOS deployment target increased to iOS 13.
- Introduced Large Adaptive Anchor API (largeAnchoredAdaptiveBanner) and deprecated previous anchored adaptive banner APIs.
- Added Swift 6 concurrency support, updating delegates to be accessed on the main thread.
- SDK now enforces that items in neighboringContentURLStrings are Strings; versions 11.x deprecated and 10.x will sunset on June 30, 2026.
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Google Unveils Major Update for Android Ads SDK 25.0.0
Google announced version 25.0.0 of the Android Google Mobile Ads SDK (AdMob). The major release adds new Large Anchored Adaptive Banner size APIs (AdSize.getLargeAnchoredAdaptiveBannerAdSize()), includes breaking changes and removals that primarily affect mediation adapters and custom events, and updates several deprecated APIs and callbacks. The post deprecates older anchored adaptive APIs, removes specific classes/methods (e.g., mediation VersionInfo class, RtbSignalData.getConfiguration(), NativeAdViewHolder), and replaces string-based failure callbacks with AdError-based methods. Google reminds developers that SDK versions 23.0.0–23.6.0 are deprecated and Android versions 22.0.0–22.6.0 will sunset on June 30, 2026, and points to release notes and a migration guide. The blog post is authored by Jason Chiu of Mobile Ads Developer Relations.
Google Ads API v24.1 Released
Google announced v24.1 of the Google Ads API on 2026-05-13. The release requires upgrading client libraries and published updated libraries and examples. Key additions include a mobile_device_platform report segment with a MobileDevicePlatform enum (e.g., IOS, ANDROID); support for uploading static "classic" images to Demand Gen campaigns via classic_display_images; a passkey_enabled field to indicate passkey usage as Google begins requiring passkeys for certain sensitive advertiser actions; expanded Experiments support (AI Max, Video, Demand Gen, Performance Max) with richer arm-level metrics; and an API error code to enforce a new 37-month granular data retention policy effective June 1, 2026. Live walkthroughs were scheduled on Discord, YouTube Live and LinkedIn Live on May 14. The post was authored by Anash P. Oommen of the Google Ads API team.
Google Unveils Next-Gen Mobile Ads SDK for Android
Google announced the Google Mobile Ads (GMA) Next‑Gen SDK for Android, a ground-up rewrite of its mobile ads SDK focused on speed, stability and developer experience. The SDK is available in Open Beta and is scheduled for general availability in July 2026. Google cites up to 27% faster ad request latency for banner ads and up to 17% smaller binary size versus the previous SDK, plus background initialization, Kotlin-first APIs, and more frequent release cycles. Early beta publishers reported improved monetization and app performance (examples: 50% ARPU increase, 91.5% ARPDAU uplift, ~33% reduction in ANR, 50% fewer slow cold starts, 16% higher fill rate). Google published integration and migration guides, code samples on GitHub, and a schedule of webinars and technical sessions for adopters.
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