Observed Signal · Feb 19, 2026 · Technical Release · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Positive
Google Unveils Major Update for Android Ads SDK 25.0.0
Google announced version 25.0.0 of the Android Google Mobile Ads SDK (AdMob). The major release adds new Large Anchored Adaptive Banner size APIs (AdSize.getLargeAnchoredAdaptiveBannerAdSize()), includes breaking changes and removals that primarily affect mediation adapters and custom events, and updates several deprecated APIs and callbacks. The post deprecates older anchored adaptive APIs, removes specific classes/methods (e.g., mediation VersionInfo class, RtbSignalData.getConfiguration(), NativeAdViewHolder), and replaces string-based failure callbacks with AdError-based methods. Google reminds developers that SDK versions 23.0.0–23.6.0 are deprecated and Android versions 22.0.0–22.6.0 will sunset on June 30, 2026, and points to release notes and a migration guide. The blog post is authored by Jason Chiu of Mobile Ads Developer Relations.
Major technical release from Google (a dominant platform) that introduces new ad sizing APIs, breaking changes for mediation adapters, and a deprecation/sunset schedule—requiring developer action and affecting in-app ad monetization and operations.
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Key Takeaways & Evidence Grounding
- Google published Android Google Mobile Ads SDK version 25.0.0.
- New Large Anchored Adaptive Banner Size APIs introduced (AdSize.getLargeAnchoredAdaptiveBannerAdSize()).
- Multiple breaking changes and API removals affecting mediation adapters and callbacks (e.g., removal of com.google.android.gms.ads.mediation.VersionInfo; RtbSignalData.getConfiguration() removed; NativeAdViewHolder removed).
- Deprecated SDK versions 23.0.0–23.6.0 are officially deprecated; SDK 22.0.0–22.6.0 will be sunset on June 30, 2026.
- Google provided release notes and a migration guide and recommended developers upgrade promptly.
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Google Unveils iOS Mobile Ads SDK 13.0: Key Updates!
Google announced version 13.0.0 of the Google Mobile Ads SDK for iOS. The release raises the minimum iOS deployment target to iOS 13, introduces a new Large Adaptive Anchor API (largeAnchoredAdaptiveBanner) to replace older anchored adaptive banner sizing APIs, and improves Swift 6 strict concurrency support by ensuring delegate methods are accessed on the main thread. The SDK also enforces stricter typing for the neighboringContentURLStrings array and will throw an exception if non-String objects are present. The post notes that iOS SDK 11.x versions are now deprecated and that version 10.x will sunset on June 30, 2026. Google links to full release notes and a migration guide and encourages developers to upgrade to avoid ad serving disruption. The announcement is authored by Justin Malandruccolo of Mobile Ads Developer Relations.
Google makes GMA Next‑Gen SDK preferred Android SDK
Google announced that Google Mobile Ads (GMA) Next‑Gen SDK is now the preferred Android SDK for use with Google AdMob and Google Ad Manager. The Next‑Gen SDK is described as a significant rewrite improving speed, stability, and developer experience; the prior Google Mobile Ads SDK for Android is now considered legacy. Google published a deprecation timeline for legacy SDK version 25.x.x (supported as of July 1, 2026; deprecated with no technical support from June 30, 2027; sunset and at risk of not serving ads from June 30, 2028). Google also published migration resources including documentation, an AI agent migration skill, and example apps in a GitHub repository. The post is authored by Natalia Vargas‑Caba, Mobile Ads Developer Relations / Google Ads Developer Advisor.
Google Unveils Next-Gen Mobile Ads SDK for Android
Google announced the Google Mobile Ads (GMA) Next‑Gen SDK for Android, a ground-up rewrite of its mobile ads SDK focused on speed, stability and developer experience. The SDK is available in Open Beta and is scheduled for general availability in July 2026. Google cites up to 27% faster ad request latency for banner ads and up to 17% smaller binary size versus the previous SDK, plus background initialization, Kotlin-first APIs, and more frequent release cycles. Early beta publishers reported improved monetization and app performance (examples: 50% ARPU increase, 91.5% ARPDAU uplift, ~33% reduction in ANR, 50% fewer slow cold starts, 16% higher fill rate). Google published integration and migration guides, code samples on GitHub, and a schedule of webinars and technical sessions for adopters.
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