Observed Signal · Jan 21, 2026 · Deprecation · Source: https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published · Impact: 4/5 · Sentiment: Negative
Google to Retire Campaign Targeting in DV360 by 2026
Google announced the sunset of Campaign and Insertion Order targeting in the Display & Video 360 (DV360) API and Structured Data Files (SDF) effective February 23, 2026, aligning with removal in the DV360 UI. After that date, API calls retrieving or managing AssignedTargetingOption resources directly under Campaign or InsertionOrder will return 404 errors, and advertisers.lineItems.generateDefault will also return 404. Campaign and Insertion Order targeting columns in SDF downloads will be empty and must be empty on uploads; SDF entries with populated targeting columns will fail to upload. Google points to its DV360 API deprecation documentation for a full list of impacted columns and provides a technical support contact form for help.
A major platform (Google) is deprecating targeting features in the DV360 API and SDFs, causing breaking API errors and upload failures that affect programmatic campaign management and require developer migration.
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Key Takeaways & Evidence Grounding
- Google will sunset Campaign and Insertion Order targeting in the Display & Video 360 API and Structured Data Files on February 23, 2026.
- API requests for AssignedTargetingOption resources directly under Campaign or InsertionOrder will return 404 errors after the sunset date.
- API requests to advertisers.lineItems.generateDefault will return a 404 error after February 23, 2026.
- All targeting columns in Campaign and Insertion Order SDFs will be empty on download and must be empty on upload; files with populated targeting columns will fail to upload.
- Google published details in the Display & Video 360 API deprecation announcements and provides a technical support contact form for assistance.
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Google DV360 API: October 2026 Deprecations
Google's Display & Video 360 (DV360) API team announced three unversioned changes taking effect in October 2026 that may impact integrations and structured data file uploads. Effective October 1, 2026, advertisers will no longer be able to exclude specific digital content labels or exclude the majority of sensitive categories via DV360 targeting options and related Structured Data File columns. Effective October 12, 2026, creators must provide a business name and logo when creating or updating YouTube responsive ads if parent-advertiser defaults are not set. The announcement points developers to the DV360 'Announced Deprecations' documentation and a Google Advertising and Measurement Discord community for questions.
Google Deprecates SDF v9/v9.1/v9.2; Migrate to v10
Google announced the deprecation of Structured Data Files (SDF) versions v9, v9.1 and v9.2 for the Display & Video 360 API. These versions will sunset on January 28, 2027. Partners and advertisers should migrate to SDF v10 or higher before that date to avoid service interruption; after the sunset the default version for users of the deprecated releases will be set to v10 and API requests that specify SDF_VERSION_9, SDF_VERSION_9_1, or SDF_VERSION_9_2 (for example via sdfdownloadtasks.create) will return a 400 error. Google published a migration guide with enumerated schema differences and invites questions on its Google Advertising and Measurement Community Discord server.
Google Launches Structured Data Files v10
Google announced the general availability of Structured Data Files (SDF) v10 for Display & Video 360 on 2026-06-02. SDF v10 adds support for CTV targeting in Line Item entries, regional location list targeting for Ad Group entries, updated Audio Content Type Targeting options, and removes previously deprecated Campaign and Insertion Order targeting columns as well as three Video Sequence–specific Line Item columns. Google published release notes and a migration guide and also highlighted a new Partial Structured Data File Upload feature to simplify Line Item uploads. The announcement was posted by Trevor Mulchay of the Display & Video 360 API Team.
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