Observed Signal · Dec 15, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Google Pomelli AI Adds Video Ads
Pomelli is Google's new AI marketing tool for SMBs, designed to rapidly create advertising assets from a business's DNA. Developed with the Google DeepMind team as part of Google Labs, Pomelli lets resource-constrained teams generate campaign visuals, headlines, descriptions, and CTAs from a simple business URL, now including video ads. Visuals can be animated with a single click via the Animate CTA and edited further. The tool also aims to preserve brand identity by recognizing tone, CI colors, and preferred fonts. A LinkedIn demo showcases outputs, illustrating quick, consistent branding across social campaigns. Public beta is English-only and limited to the US, Canada, Australia, and New Zealand; Europe is initially excluded. Alphabet reported Google advertising revenue of $74.2B in Q3 2025, highlighting the broader shift toward AI-enhanced asset creation across major platforms like Meta and Amazon.
Major platform (Google) technical release of an AI marketing tool; limited beta
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Key Takeaways & Evidence Grounding
- Pomelli enables SMBs to create AI-generated video ads from static creatives at the push of a button.
- The tool analyzes a business DNA from a URL to generate campaign visuals, headlines, descriptions, and CTAs.
- Video ads are supported with one-click animation via the 'Animate' CTA and can be edited further.
- Pomelli was created with Google DeepMind as part of Google Labs; public beta is English-only in the US, Canada, Australia, and New Zealand.
- Alphabet-reported Google advertising revenue for Q3 2025 reached $74.2 billion.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Google Unveils Pomelli AI Marketing Tool for SMEs
Pomelli is Google's AI marketing tool for small and medium-sized businesses, currently a Google Labs experiment. A public beta, in English, is available in the United States, Canada, Australia, and New Zealand, with deployment in Europe (including Germany) not yet accessible. Pomelli uses DeepMind-powered AI to derive a brand DNA by analyzing a company’s website URL, identifying brand identity, tone, CI colors, and fonts. Based on this DNA, it generates on-brand campaign ideas and templates, including visuals, headlines, and descriptions that can be edited via prompts, and assets can be downloaded for distribution across social channels and ad contexts. The tool also supports creating apps via Google’s AI Studio, including the Vibe Coding Experience and Gemini-based Annotation Mode for app editing. The workflow—Business-DNA, Campaign ideas, Editing—is documented by Google in The Keyword and pitched as a tool to help SMEs lacking large creative teams or budgets.
Google's Pomelli AI Tool Gets Mobile Version
Google has rolled out a mobile version of Pomelli, its AI marketing tool for small and medium-sized businesses, shortly after expanding availability to more than 170 regions. The mobile release was announced on LinkedIn by Jaclyn Konzelmann, Director of Product Management for Google Labs, and lets users create and edit ad creatives and campaigns on the go. Pomelli extracts a company's "Business-DNA" from a provided URL to generate on-brand campaign proposals and supports editable campaign outputs including video ad assets. A new Photoshoot feature converts smartphone photos into studio-quality product images. Pomelli is still not available across the EU, including Germany, though Google lists region-by-region availability and notes that some features vary by location.
Google's Pomelli AI Marketing Tool Launches in Germany
Google has expanded its experimental AI marketing tool Pomelli to the EU, including Germany, Iceland, Liechtenstein, Norway, Switzerland and the UK. Pomelli — developed in Google Labs with collaboration from Google DeepMind — can generate on‑brand marketing assets and campaign starters from a company URL, create editable campaign proposals (including video ad assets), and offers a Photoshoot feature that converts smartphone images into studio‑quality product shots. The rollout is initially English‑only and the tool remains labelled an experiment. Google employees Daniel Adonai and Jaclyn Konzelmann are cited in company blog posts and briefings describing Pomelli’s purpose as a strategic AI assistant for small businesses and the Photoshoot capability respectively.
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