Observed Signal · Apr 22, 2026 · Technical Release · Source: onlinemarketing.de · Impact: 4/5 · Sentiment: Neutral
Google adds best practices for Read More snippet links
Google Search Central has published best-practice guidance for publishers to increase the likelihood that Google will show 'Read more' deep links inside search result snippets. These 'Read more' links appear at the end of snippets and link to specific sections of a page. Google advises making the target content immediately visible (not hidden behind tabs or collapsible elements), avoiding JavaScript that forces a specific scroll position on page load, and preserving hash fragments when using the History API so deep-link targets remain reachable. The guidance notes potential traffic benefits but provides no official metrics; examples of the feature have been reported in the U.S. by SEO observers. The article reporting this guidance was published on OnlineMarketing.de on April 22, 2026.
Guidance from Google Search Central affects publishers and SEO best practices for Google Search snippets; as a major platform update, it can influence organic visibility and click behaviour across the industry.
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Key Takeaways & Evidence Grounding
- Google Search Central published best practices for 'Read more' deep links in search result snippets.
- 'Read more' deep links are links within a snippet that lead users to a specific section of a page.
- Google's guidance lists three core recommendations: ensure target content is immediately visible, avoid JavaScript that controls scroll position on page load, and preserve URL hash fragments when using the History API.
- Google did not publish official traffic or click-through metrics for 'Read more' links; independent examples have been observed in some U.S. queries.
- The OnlineMarketing.de article reporting the guidance was published on 2026-04-22.
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