Observed Signal · Apr 29, 2022 · Market Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Goodbye DXPs, Hello Composable Stacks
CMSWire published an analysis by Real Story Group's Apoorv Durga examining the gap between how vendors define Digital Experience Platforms (DXPs) and how enterprises actually use them. Citing CMSWire's State of Digital Customer Experience 2021 report, the article notes that over 90% of respondents rated quality digital customer experiences as important, but DXPs ranked only 18th among tools, used by just 14% of organizations. The author argues that many DXP offerings are not unified platforms but packages cobbled together through acquisitions, similar to failed Portal and Enterprise Content Management models. He recommends enterprises build composable Digital Experience Stacks (DXS) by selecting best-of-breed tools for each capability, such as WCM, DAM, e-commerce, and CDP, rather than relying on a single vendor's broad DXP suite.
Provides strategic analysis of DXP vs. composable stack trends, relevant to MarTech architecture decisions, but contains no breaking company news or industry-shifting developments.
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Key Takeaways & Evidence Grounding
- According to CMSWire's State of Digital Customer Experience 2021 report, more than 90% of surveyed respondents said delivering quality digital customer experiences was important.
- Digital Experience Platforms (DXPs) ranked 18th among tools used by respondents, with only 14% using them in their organizations.
- The article was published by CMSWire on April 29, 2022 and written by Apoorv Durga, VP of Research & Advisory at Real Story Group.
- The article argues many DXP vendor suites were assembled through acquisitions rather than built as unified platforms.
- Real Story Group recommends that enterprises assemble composable Digital Experience Stacks from best-of-breed tools.
Connected Companies & Entities
1 Entity mapped“At Real Story Group, we believe the phrase was originated by failing portal platform vendors looking for a fresher label....”
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