Observed Signal · Aug 27, 2021 · Survey · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
GoDaddy Small Business Digital Index 2021: Untapped Digital Marketing Potential
GoDaddy conducted the Small Business Digital Index survey across German and European SMBs (up to 50 employees) to evaluate how digitally prepared they are and how they plan to expand digital marketing. In Germany, 58% value personal customer contact for relationship-building, compared with 42% in France. The February 2021 survey (conducted about 1.5 years after the pandemic began) reveals how small businesses have approached building customer proximity in a digital environment and how they intend to expand it. Marketing relies on websites and social media: 60% already use their website as a marketing tool, 18% plan to build one, and 21% do not yet fully exploit online marketing. Social channels are pivotal, with 44% using social media for marketing or online shopping; Facebook is used by 81% and Instagram by 50%. Budget allocations show 40% invest offline-only, while 23% use a mixed online/offline approach. About one-third plan to boost SEO (31%) and 28% plan to start email marketing campaigns in 2021.
Provides industry insight into SMB digital marketing adoption in Germany/Europe
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Key Takeaways & Evidence Grounding
- GoDaddy surveyed German and European SMBs (≤50 employees) for the Small Business Digital Index 2021.
- 60% of German SMBs use their own website as a marketing tool; 18% plan to build one; 21% do not yet fully exploit online marketing.
- Facebook is the most used social network for marketing (81%); Instagram is second (50%).
- 40% of German SMBs invest only offline in marketing; 23% use a mix of online and offline.
- 31% plan to increase SEO; 28% plan to start email marketing campaigns in 2021.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Trump's 'Super Intelligence' Renaming Triggers .si Domain Speculation
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GoDaddy Launches Web App Hosting with API for AI Coding Tools
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GoDaddy Investors Can Lead Securities Fraud Lawsuit
Rosen Law Firm reminds investors who purchased GoDaddy Inc. (NYSE: GDDY) common stock between September 3, 2025 and February 24, 2026 of the October 20, 2026 lead plaintiff deadline. A class action lawsuit alleges that GoDaddy made false and misleading statements about its growth strategy, claiming it focused on increasing average order size, while actually implementing promotions for short-term contracts with smaller valuations. This led to a decrease in total bookings and decelerated bookings growth for Q4 and full year 2025. When the truth was revealed, GoDaddy admitted the promotion reduced average order size, causing investor losses. Investors may be eligible for compensation without out-of-pocket fees. The lead plaintiff must move the court by October 20, 2026.
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