Observed Signal · Oct 7, 2025 · Product Launch · Source: VideoWeek · Impact: 3/5 · Sentiment: Positive
Global Launches Global Studios for Video Podcasts
Global, the UK-based media company, announced Global Studios, a new production arm to create original video-first podcast content. It also acquired The Fellas Studios, a UK creator network founded by Callum Airey and Joshua Larkin, which distributes video podcasts across YouTube, Spotify and other platforms. Global’s existing podcasts, including The News Agents and My Therapist Ghosted Me, will sit within Global Studios, alongside The Fellas Studios’ shows The Fellas and Saving Grace. Global says the moves will fuel podcast growth and accelerate a video-first shift, leveraging IP and talent from its radio brands Capital Breakfast and LBC, its podcast hosting/distribution platform Captivate (bought in 2021), and its owned ad exchange DAX for monetisation. The deal exemplifies a wider industry trend of publishers partnering with creators to broaden audiences and formats. Simon Pitts, Global Group CEO, described Global Studios as a launchpad for creators and brands to scale.
Launch of a video-first production arm and acquisition indicating a strategic shift in video podcasts and creator partnerships.
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Key Takeaways & Evidence Grounding
- Global launches Global Studios production arm for original video-first podcasts
- Global acquires The Fellas Studios, founded by Callum Airey and Joshua Larkin
- Global’s podcasts The News Agents and My Therapist Ghosted Me will sit within Global Studios
- The Fellas Studios’ shows include The Fellas and Saving Grace
- Global leverages Capital Breakfast and LBC IP, Captivate hosting/distribution, and DAX for monetisation
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Global Expands into Video with Global Studios
Global has launched Global Studios as part of a strategic push into video formats, adding video layers to traditional audio-first formats such as podcasts and radio. In an interview filmed at New Video Frontiers 2026 in London, Joe Copeman, Director of Commercial at Global Studios, says video is complementary to audio rather than a replacement and highlights the rise of video podcasting as central to the company's ambitions. The piece was published on VideoWeek on 2026-05-12 and authored by Tim Cross-Kovoor.
Goalhanger Launches Ventures, Backs Invisible Media and Backyard Cricket
Goalhanger, a British podcast production and distribution business, has launched Goalhanger Ventures, a new investment and partnership arm to back creator‑led businesses across video, social, audio, live and commercial platforms. At launch Goalhanger announced an equity investment in Invisible Media — owner of YouTube channels including The Invisible Hand — and a commercial partnership with cricket content brand Backyard Cricket (active on YouTube, TikTok and Instagram). Goalhanger said the deals will provide funding, strategic support and access to its resources to help scale production, longer‑form video, commercial partnerships, sponsorship and merchandise. The move follows Goalhanger’s earlier Accelerator programme and reflects a broader trend of publishers and broadcasters partnering with creator businesses to scale and monetise IP. Publication date: 2026-05-26.
Global Launches Ad-Free Radio on Global Player
Global, a UK media company, has launched an ad-free radio experience on its Global Player app. The new feature allows listeners to enjoy commercial-free radio stations, likely as a premium subscription or a perk for registered users. This move reflects a broader trend in the audio streaming industry where platforms offer ad-free tiers to enhance user experience and drive subscription revenue. The exact details of the offering, such as pricing or which stations are included, are not provided in the article body.
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