Captivate
North American DOOH media network for buildings and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Captivate LLC
- Entity type
- COMPANY
- Founded
- 1997
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- captivate.com
What Captivate does
Captivate operates a proprietary screen-based media network in controlled real estate environments and monetises it through advertising sales and property relationships. The company creates value by aggregating premium, high-dwell inventory in elevators and lobbies, packaging that inventory for brands and agencies, and supporting campaigns with targeting, programmatic access, and attribution. In parallel, it serves property owners with digital signage and tenant communication tools that strengthen screen placement, retention, and monetisation.
Category differentiation
Captivate is a building-based DOOH media owner and digital signage operator, not a generic software-only signage vendor or a consumer media app. It is distinct from open-web adtech platforms because it monetises proprietary physical-screen inventory in office and residential properties.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Captivate LLC is a North American digital out-of-home media owner and digital signage operator. It owns and operates a proprietary network of elevator and lobby screens in office and residential buildings, selling advertising inventory to brands, agencies, and programmatic buyers while also providing tenant communication and content solutions to property owners and managers. The company generates revenue primarily by monetising audience attention across its screen network through direct sales and programmatic transactions, including private marketplace and guaranteed deals. It also creates value for real estate customers through turnkey digital signage, curated editorial content, and building messaging, with measurement and attribution capabilities that help advertisers quantify campaign outcomes and justify spend.
Business model & monetisation
Captivate monetises through direct media sales, programmatic advertising transactions, and property-based digital signage relationships. Its core commercial model is advertising inventory monetisation across owned elevator and lobby screens, with revenue driven by campaign delivery, targeting, and premium audience access. It also derives revenue and retention benefits from property solutions and analytics capabilities that support tenant communications, measurement, and premium pricing.
- DOOH advertising sales across elevator and lobby screens
- Direct media sales and programmatic deals
- Property digital signage and tenant communication solutions
- Service fee / platform relationship
- Measurement and attribution support
- Bundled analytics value supporting premium pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
National CineMedia, Inc. Completes Acquisition of Captivate
Recorded impact score: 5/5
Creates the Leading Premium Video and Digital Out-of-Home Advertising Platform with More Than 48,000 Screens Across 185 Designated Market Areas CENTENNIAL, Colo.– National CineMedia, Inc. (NASDAQ: NCMI) (“NCM”), the largest…
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Questions about Captivate
What is Captivate?
Captivate is a North American digital out-of-home media owner that operates elevator and lobby screens in office and residential buildings, selling advertising and building communication solutions.
Who uses Captivate?
Captivate is used by brands, media agencies, programmatic buyers, property owners, and building managers that want either premium DOOH reach or tenant communication signage.
How does Captivate make money?
Captivate makes money primarily from selling advertising across its proprietary screen network through direct and programmatic deals, with additional revenue from property signage and communication services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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