Captivate
Captivate is a north American DOOH media network for buildings and advertisers.
Analyst Perspective
Captivate LLC is a North American digital out-of-home media owner and digital signage operator. It owns and operates a proprietary network of elevator and lobby screens in office and residential buildings, selling advertising inventory to brands, agencies, and programmatic buyers while also providing tenant communication and content solutions to property owners and managers. The company generates revenue primarily by monetising audience attention across its screen network through direct sales and programmatic transactions, including private marketplace and guaranteed deals. It also creates value for real estate customers through turnkey digital signage, curated editorial content, and building messaging, with measurement and attribution capabilities that help advertisers quantify campaign outcomes and justify spend.
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Key insights about Captivate
Category Differentiation
Captivate is a building-based DOOH media owner and digital signage operator, not a generic software-only signage vendor or a consumer media app. It is distinct from open-web adtech platforms because it monetises proprietary physical-screen inventory in office and residential properties.
Captivate: About
Captivate operates a proprietary screen-based media network in controlled real estate environments and monetises it through advertising sales and property relationships. The company creates value by aggregating premium, high-dwell inventory in elevators and lobbies, packaging that inventory for brands and agencies, and supporting campaigns with targeting, programmatic access, and attribution. In parallel, it serves property owners with digital signage and tenant communication tools that strengthen screen placement, retention, and monetisation.
How Captivate Works & Monetises
Business model analysis and core revenue streams
Captivate monetises through direct media sales, programmatic advertising transactions, and property-based digital signage relationships. Its core commercial model is advertising inventory monetisation across owned elevator and lobby screens, with revenue driven by campaign delivery, targeting, and premium audience access. It also derives revenue and retention benefits from property solutions and analytics capabilities that support tenant communications, measurement, and premium pricing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Captivate)
Publicis buys LiveRamp for $2.2B to own AI data
Publicis Groupe announced on 2026-05-18 that it will acquire LiveRamp in an all-cash agreement, positioning the deal as a strategic move to own proprietary identity and first‑party data for agentic AI applications. The transaction is based on an acquisition price of $38.50 per share, a 29.8% premium to LiveRamp’s close on May 15. LiveRamp — a data collaboration platform offering identity resolution, privacy-safe data collaboration, clean rooms, cross-platform measurement and first‑party activation — will continue to be led by CEO Scott Howe, who will report to Publicis CEO Arthur Sadoun. Publicis said LiveRamp will remain neutral and interoperable. The acquisition follows Publicis’s prior data‑focused buys (Epsilon, Lotame) and is framed as a step to operationalize proprietary data assets to train and run governed AI agents.
Read original sourceGlobal Launches Global Studios for Video Podcasts
Global, the UK-based media company, announced Global Studios, a new production arm to create original video-first podcast content. It also acquired The Fellas Studios, a UK creator network founded by Callum Airey and Joshua Larkin, which distributes video podcasts across YouTube, Spotify and other platforms. Global’s existing podcasts, including The News Agents and My Therapist Ghosted Me, will sit within Global Studios, alongside The Fellas Studios’ shows The Fellas and Saving Grace. Global says the moves will fuel podcast growth and accelerate a video-first shift, leveraging IP and talent from its radio brands Capital Breakfast and LBC, its podcast hosting/distribution platform Captivate (bought in 2021), and its owned ad exchange DAX for monetisation. The deal exemplifies a wider industry trend of publishers partnering with creators to broaden audiences and formats. Simon Pitts, Global Group CEO, described Global Studios as a launchpad for creators and brands to scale.
Read original sourceCaptivate: Frequently Asked Questions
What is Captivate?
Captivate is a North American digital out-of-home media owner that operates elevator and lobby screens in office and residential buildings, selling advertising and building communication solutions.
Who uses Captivate?
Captivate is used by brands, media agencies, programmatic buyers, property owners, and building managers that want either premium DOOH reach or tenant communication signage.
How does Captivate make money?
Captivate makes money primarily from selling advertising across its proprietary screen network through direct and programmatic deals, with additional revenue from property signage and communication services.
Company Facts
- Founded
- 1997
- Headquarters
- United States
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- captivate.com