Observed Signal · Jul 2, 2026 · Hiring · Source: Business Wire: AdTech · Impact: 2/5 · Sentiment: Positive
Glance Hires Ashim Sen to Drive Americas Telecom Growth
Glance, InMobi's consumer technology company, appointed Ashim Sen as Vice President of Americas Growth & Revenue (Telecom Operator Business) to expand its partnerships with mobile operators, OEMs and connected TV providers across North and Latin America. Sen joins from Verizon, where he led device monetization and operator partnerships. The hire is part of an expanded regional leadership team under Rajat Wanchoo as Glance accelerates agentic AI initiatives and extends AI-powered shopping and commerce experiences via collaborations with partners including Samsung, DIRECTV and Motorola. Glance is operated by Glance InMobi Pte. Ltd. and is backed by Mithril Capital, Google and Jio Platforms.
The appointment strengthens Glance's operator and CTV partnerships in the Americas, supporting expanded distribution of AI-powered shopping and ad-monetization opportunities, but it is a company-level hiring/expansion rather than an industry-shifting policy or technical release.
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Key Takeaways & Evidence Grounding
- Glance appointed Ashim Sen as Vice President of Americas Growth & Revenue (Telecom Operator Business).
- Ashim Sen previously led Verizon's device monetization business and strategic partnerships across app distribution, adtech, VAS and app commerce.
- Glance is expanding partnerships with mobile operators, OEMs and connected TV providers across North America and Latin America.
- Recent collaborations mentioned include Samsung, DIRECTV, and Motorola to extend Glance's AI-powered commerce experiences.
- Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi, and is backed by Mithril Capital, Google and Jio Platforms.
Connected Companies & Entities
7 Entities mapped“He joins Glance from Verizon, where he led the company's device monetization business, overseeing on-device consumer experiences and strateg...”
“Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi....”
“Recent collaborations with Samsung, DIRECTV, and Motorola are extending Glance's AI-powered commerce experiences to millions of new consumer...”
“Recent collaborations with Samsung, DIRECTV, and Motorola are extending Glance's AI-powered commerce experiences to millions of new consumer...”
“Recent collaborations with Samsung, DIRECTV, and Motorola are extending Glance's AI-powered commerce experiences to millions of new consumer...”
“Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Ca...”
“Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Ca...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
InMobi and Scope3 Launch Sell‑Side AI Agent
InMobi has partnered with Scope3 to debut a sell-side AI agent that autonomously represents and sells premium Glance ad inventory. The agent will operate via Scope3’s Interchange agent-to-agent media platform and use the open Ad Context Protocol (AdCP), an industry standard driven in part by Scope3 CEO Brian O’Kelley and other coalition members such as Yahoo and PubMatic. InMobi and Glance will pilot the system in the coming weeks; the company did not name participating brands. InMobi argues agent-to-agent workflows are better suited for context-dependent, commerce-style inventory (like Glance lock-screen and in-app shoppable experiences) than traditional programmatic DSP/SSP pipelines. InMobi recently acquired AI app-analytics firm MobileAction and expects agentic transactions to grow over 2026–2028.
InMobi Launches First Agentic Seller with Scope3
InMobi Advertising announced a strategic partnership with Scope3 to launch the industry’s first “agentic seller,” enabling AI-powered buying agents to access InMobi’s premium mobile in-app and exclusive CTV inventory — including Glance — through a single connection on Scope3 Interchange. The integration uses the AgenticAdvertising.org Ad Context Protocol (AdCP), allowing buying agents to submit briefs and receive matched inventory, audience signals, and campaign parameters in minutes instead of days. The deal aggregates roughly 2 billion InMobi mobile users and Glance’s 300 million first‑party active devices under one AdCP connection. Pilot campaigns are expected to go live in the coming weeks.
DirecTV Launches AI Shoppable Screensavers in 2026
DIRECTV will replace idle screensavers on its Gemini devices with an interactive, shoppable AI experience from Glance starting in early 2026. Developed with Google, the feature uses on-device AI to surface personalized content (sports scores, weather) and browsable brand catalogs during 10+ minutes of inactivity. Viewers can scan a QR code to upload photos that are inserted into AI-generated TV scenes, and shopping sessions can be sent to a phone to complete purchases. Glance is owned by InMobi. The move targets new ad revenue from otherwise idle TV attention as DIRECTV’s subscriber base has declined over the past decade. The rollout raises questions about user control and opt-out options.
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