Observed Signal · Apr 11, 2023 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Ghost Jobs: Jobs That Don't Exist
Ghost Jobs describe job postings that appear online but are not real or no longer available. The article explains that such postings can occur when a role has been filled (internally or otherwise), when a job description changes, or when postings aren’t taken offline after changes. Companies may keep postings online for image reasons during tough economic times, which can confuse applicants. Ghost Jobs are more likely when postings linger beyond 30 days. The piece cites Kurier for explanations and notes that talent acquisition has become a strategic function for HR, with recruiters increasingly connecting multiple business areas. It highlights Skill-first Hiring and advises applicants to verify availability on company sites. The article also points to AI tools from Google, LinkedIn, ChatGPT, and Slack as aids in writing accurate job descriptions, sourcing, and screening to reduce Ghost Jobs, and promotes an upcoming Digital Bash EXTREME recruiting event.
Discusses recruitment trends and AI-assisted hiring relevant to the adtech/marketing job market but not a platform-specific change or earnings event.
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Key Takeaways & Evidence Grounding
- Ghost Jobs are postings that exist online but describe roles that are not real or no longer available.
- Reasons include internal hires, changed job profiles, or failing to offline outdated listings; some postings are kept online for image reasons during tough times.
- Postings older than 30 days increase the likelihood of Ghost Jobs.
- 87% of HR personnel consider talent acquisition a strategic part of corporate alignment.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GreenCore Solutions Opens London Office for A2A-Grocery Agentic Commerce
GreenCore Solutions Corp. (GSC) announced the opening of a sales office in London, UK, under a new entity, GreenCore Solutions (UK), to support its agentic commerce hub, A2A-Grocery.co.uk. The company introduced its 0-100 Agentic Density Scale, indicating that the UK and Europe account for 84% of grocery makers, while the USA accounts for only 16%. GSC's AI agents have processed 100 million transactions year-to-date, with 40% from Europe, 20% from the USA, and 40% from the rest of the world. The London office aims to connect European makers with AI agents buying for grocery retailers across 20 markets. GSC operates on Microsoft Azure and Google Cloud Enterprise, with data residency in each market.
BBC Director-General Unveils Silicon Valley-Style Overhaul
BBC Director-General Matt Brittin, formerly of Google, has announced a major cultural and strategic overhaul of the British broadcaster. In a town-hall address, he urged staff to adopt faster decision-making, treat digital services as flagship products, and embrace controlled experimentation. The address, which did not confirm any TV channel closures, follows a period of job cuts. Brittin introduced a prototype for the iPlayer streaming service, including an AI agent for recommendations and multilingual support, personalized home screens, and a random selection feature. Audience testing is expected soon. While some staff welcomed the new direction, others expressed skepticism about the risks for a public-service broadcaster. Brittin emphasized the need for tangible results and hinted at a future transition away from analog distribution.
Google's $10M Bid for Spirit Airlines Data for AI Training
Google has won a bankruptcy auction with a $10 million bid to acquire Spirit Airlines' internal business data, including emails, Microsoft Teams messages, spreadsheets, and other records, for AI training and product development. The purchase, pending court approval, highlights the growing value of corporate data as training material for AI systems. The article, however, is primarily an opinion piece reflecting on the meaning of work and the implications of AI on human productivity. It does not provide additional factual details about the deal, such as the timeline for court approval or specific terms. The article also promotes the author's newsletter and MCP server, which are not related to the core news event.
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