Ghost

Ghost uses an open-core style platform model centred on publishing infrastructure. It offers the core CMS and publishing stack for self-hosting, then monetises through its official managed hosting service, Ghost(Pro), which packages infrastructure, updates, support, and integrated monetisation features into recurring subscription plans. Around that core, Ghost extends platform value through a marketplace, themes, integrations, and an expert network that strengthen adoption and retention.

Ghost is a Singapore-based publishing software company operated by Ghost Foundation Limited. It provides an open-source content management system and a managed hosted offering, Ghost(Pro), for professional publishers, creators, journalists, and businesses that want to publish websites, send newsletters, and run paid memberships or subscriptions from a single platform. Its product combines content publishing, email delivery, analytics, and subscription billing integrations.

The business makes money primarily from subscription fees for Ghost(Pro), while the core software also supports self-hosting. Its customers are organisations and professional operators building content-led businesses rather than mass-market consumers. Ghost also supports an ecosystem of themes, integrations, and certified experts that helps expand platform utility and reduce implementation friction.