Ghost

The organisation creates value by maintaining an open-source publishing platform that combines a CMS with newsletter and membership capabilities. The free core software attracts developers, writers and publishers who can self-host and adapt the platform. On top of this, the foundation offers an official managed hosting service with infrastructure, maintenance, deliverability and support, reducing operational overhead for customers that want the software without running their own servers. The non-profit structure means surplus revenue is reinvested into product development and ecosystem support rather than distributed to shareholders.

Ghost.org is the online home of Ghost Foundation, a Singapore-based non-profit that develops open-source publishing software focused on blogs, newsletters and memberships. The core application is free to self-host, while the organisation operates a managed hosting service that bundles infrastructure, support and email delivery for the software.

Revenue is generated through tiered subscription plans for the managed service, with options for solo writers, small publications, and larger teams. Customers are individual creators, independent publishers and businesses that need a content management system with integrated email newsletters and paid membership features, but prefer either self-hosted control or a fully managed environment.