Ghost
Publishing and newsletter software for paid content businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ghost Foundation Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 160 Robinson Road, #14-04 SBF Center, Singapore, 068914
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- ghost.org
What Ghost does
Ghost uses an open-core style platform model centred on publishing infrastructure. It offers the core CMS and publishing stack for self-hosting, then monetises through its official managed hosting service, Ghost(Pro), which packages infrastructure, updates, support, and integrated monetisation features into recurring subscription plans. Around that core, Ghost extends platform value through a marketplace, themes, integrations, and an expert network that strengthen adoption and retention.
Category differentiation
This is the publishing platform and hosted CMS business, not the anonymous social app, security tooling, or a media brand. It competes with publishing and newsletter platforms rather than with advertising technology vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ghost is a Singapore-based publishing software company operated by Ghost Foundation Limited. It provides an open-source content management system and a managed hosted offering, Ghost(Pro), for professional publishers, creators, journalists, and businesses that want to publish websites, send newsletters, and run paid memberships or subscriptions from a single platform. Its product combines content publishing, email delivery, analytics, and subscription billing integrations. The business makes money primarily from subscription fees for Ghost(Pro), while the core software also supports self-hosting. Its customers are organisations and professional operators building content-led businesses rather than mass-market consumers. Ghost also supports an ecosystem of themes, integrations, and certified experts that helps expand platform utility and reduce implementation friction.
Company news briefing
Briefing updated:
Ghost continues to leverage its open-source "SaaS-wrapper" model, with recent technical audits reaffirming its leadership in data portability and API quality over rivals like Substack. These capabilities facilitate integration with AI-assisted publishing tools such as Clypify, allowing creators to maintain content ownership. This strategic positioning is increasingly vital as the industry anticipates an "agentic shift" and declining organic search traffic, compelling publishers to adopt the flexible attribution and monetisation frameworks supported by Ghost’s developer-centric infrastructure.
Business model & monetisation
Ghost monetises primarily through recurring SaaS subscription revenue from Ghost(Pro), with pricing tiers based on audience scale and team requirements. It differentiates commercially by taking no platform cut from publishers’ subscription revenue, leaving payment processor fees to third parties such as Stripe. Secondary monetisation comes from ecosystem activity around themes, integrations, and expert services, though the input indicates Ghost(Pro) is the foundation’s only direct source of income.
- Ghost(Pro) hosted subscriptions
- Software Subscription
- Higher-tier managed hosting and enterprise arrangements
- Software Subscription
- Expert-related implementation and migration services
- Service Fee
- Ecosystem marketplace activity
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Ghost
What is Ghost?
Ghost is a publishing platform and managed hosting service for websites, newsletters, memberships, and paid subscriptions.
Who uses Ghost?
Professional publishers, creators, journalists, businesses, developers, and agencies use Ghost to run content-led sites and subscription businesses.
How does Ghost make money?
Ghost makes money mainly through recurring subscriptions for Ghost(Pro), its managed hosted version, with additional ecosystem-related commercial activity around experts and assets.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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