Observed Signal · Jul 8, 2026 · Product Launch · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Get After It Media Launches Heartland+ Streaming Service
Get After It Media launched Heartland+, a new streaming platform offering live television, on-demand movies and series, original programming, and curated music channels. The service aggregates content from Get After It Media’s network lineup — including The Heartland Network, Retro TV, Rev’n Action, and Hasbro Legends — and includes programming from Unbeaten Sports Channel and Stingray (e.g., Stingray Hooked, Stingray Stand‑Up, Stingray Qello). Heartland+ emphasizes country music and classic television, with a classic-TV collection (The Carol Burnett Show, The Best of The Ed Sullivan Show, Bonanza, The Lucy Show, The Beverly Hillbillies, and more) and 17 Stingray streaming music channels. Original titles include Barbecue Country, Country Fix, Keith Stegall’s High Dollar Hill, and Heartland Hits. The app is available on mobile and major streaming devices and will arrive on LG and Samsung smart TVs soon.
A new niche streaming service expands CTV/streaming inventory and audience segmentation opportunities for advertisers, but it is not a major platform move or industry-shifting technical change.
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Key Takeaways & Evidence Grounding
- Get After It Media announced the launch of Heartland+ on July 8, 2026.
- Heartland+ features live television, on-demand movies and series, original programming, and curated music channels.
- Content sources include The Heartland Network, Retro TV, Rev’n Action, Hasbro Legends, Unbeaten Sports Channel, and Stingray (Hooked, Stand‑Up, Qello).
- Heartland+ offers 17 Stingray streaming music channels and music/ concert content featuring artists such as Sting, Elton John, Taylor Swift, Dolly Parton, and Reba McEntire.
- The service is available on Android and iOS, Android TV, Apple TV, Fire TV, and Roku; the app is coming soon to LG and Samsung smart TVs and is viewable at WatchHeartlandPlus.com.
Connected Companies & Entities
5 Entities mapped“The service includes content from Get After It Media’s network lineup, including The Heartland Network, Retro TV, Rev’n Action,and Hasbro Le...”
“Viewers will also find content from Unbeaten Sports Channel and Stingray, including Stingray Hooked (fishing), Stingray Stand‑Up (stand‑up c...”
“By Jess Barnes on July 8, 2026 in All News, News (article published on Cord Cutters News)....”
“Heartland+ is available on Android and iOS, Android TV, Apple TV, Fire TV, and Roku....”
“The app is coming soon to LG and Samsung smart TVs....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Field & Stream Launches Celebrity-Backed FAST Channel
Field & Stream is launching a 24/7 streaming channel, rebranding and taking over Outdoor America’s existing FAST and broadcast platforms as part of a broader brand revival led by new owners Morgan Wallen and Eric Church. The channel — Field & Stream TV — will focus on a “Country Sports Lifestyle” with original hunting and fishing shows developed alongside its celebrity backers. The partnership gives the brand an immediate broadcast footprint and placement on major FAST platforms including Samsung TV+, Vizio WatchFree+ and Roku. Field & Stream TV is slated to launch in late January 2026, with flagship programming to be unveiled at the SHOT Show in Las Vegas. The owners are also reviving the print magazine, launching an apparel line on Amazon, and planning a Field & Stream music festival headlined by Eric Church.
High View Launches Paramount FAST Channels on Samsung TV Plus
German FAST channel operator High View has signed a licensing deal with Paramount to launch ad-supported streaming channels based on classic series. A dedicated 24/7 "Beverly Hills, 90210" channel is now available on Samsung TV Plus, and additional single-IP channels for "Lucky Dog – Der Hundetrainer" and the Western classic "Rauchende Colts" (Gunsmoke) are also launching. Advertising sales for the channels is handled by High View's subsidiary Goldvertise. High View already operates several ad-supported streaming channels for ARD Plus. The deal is notable because Paramount operates its own FAST platform, Pluto TV, yet is licensing premium library content to an external German operator. Executives from Paramount and High View described the agreement as a partnership to broaden reach and expand High View's FAST business. Samsung TV Plus also welcomed the expanded offering.
Local Now Adds Four Free Live Channels
Local Now expanded its free, ad-supported streaming lineup by adding four new live channels: FilmRise World’s Evil Killers, FilmRise Highway to Heaven, Elevation Church Network, and Scripps Sports Network. The additions broaden Local Now’s catalog beyond localized news and weather into true crime, classic drama, faith-based programming, and live sports. Local Now—originally part of The Weather Channel app and later acquired by Entertainment Studios in 2018 (now under Allen Media Group)—operates as a free AVOD/FAST service across major devices and more than 225 U.S. markets, offering hundreds of linear streams and thousands of on-demand titles. The move increases genre diversity and free ad-supported inventory for viewers and advertisers on CTV/streaming platforms.
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