Observed Signal · Nov 30, 2025 · Product Launch · Source: State of Streaming · Impact: 2/5 · Sentiment: Positive
Field & Stream Launches Celebrity-Backed FAST Channel
Field & Stream is launching a 24/7 streaming channel, rebranding and taking over Outdoor America’s existing FAST and broadcast platforms as part of a broader brand revival led by new owners Morgan Wallen and Eric Church. The channel — Field & Stream TV — will focus on a “Country Sports Lifestyle” with original hunting and fishing shows developed alongside its celebrity backers. The partnership gives the brand an immediate broadcast footprint and placement on major FAST platforms including Samsung TV+, Vizio WatchFree+ and Roku. Field & Stream TV is slated to launch in late January 2026, with flagship programming to be unveiled at the SHOT Show in Las Vegas. The owners are also reviving the print magazine, launching an apparel line on Amazon, and planning a Field & Stream music festival headlined by Eric Church.
Adds a celebrity-backed FAST channel and immediate CTV distribution across major platforms, increasing ad-supported video inventory and niche audience targeting opportunities, but is not a major platform-level change.
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Key Takeaways & Evidence Grounding
- Field & Stream is launching a 24/7 streaming channel by taking over and rebranding Outdoor America’s existing FAST and broadcast platforms.
- Morgan Wallen and Eric Church, country music stars who acquired the brand in 2024, are leading the brand revival as co-owners and celebrity backers.
- The channel will focus on the "Country Sports Lifestyle" with original hunting and fishing programming developed alongside the celebrity backers.
- Field & Stream TV will have distribution on major FAST platforms including Samsung TV+, Vizio WatchFree+, and Roku.
- Field & Stream TV is scheduled to launch in late January 2026, with flagship programming to be unveiled at the SHOT Show; the revival also includes a print-magazine relaunch, an apparel line on Amazon and a planned music festival.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sports Illustrated Launches SI TV FAST Channel
Sports Illustrated has launched SI TV, a 24/7 free ad-supported streaming (FAST) channel that repurposes the publisher’s archival and original video content to create a new ad revenue stream. The channel will run original shows, video podcasts, documentaries, and live sports — including Mountain West Conference games — and surface behind-the-scenes archival footage and daily betting insights. The launch follows a sharp increase in the brand’s video consumption: Sports Illustrated reported a 180% rise in YouTube watch time in 2025. Editor in Chief Steve Cannella framed SI TV as an extension of the publisher’s storytelling mission into the FAST/CTV space. The move positions the legacy brand among many competitors in the crowded streaming ecosystem while leveraging existing assets to minimize production risk and monetize growing video audiences.
Scripps Launches 24/7 FAST Channel for Women’s Sports
The E.W. Scripps Company will debut Scripps Sports Network, a 24/7 free ad-supported streaming TV (FAST) channel, on March 24. The channel will air 100 live events across the year, focusing on women’s sports and emerging leagues, and offers premium advertising positions tied to live broadcasts. State Farm is a launch partner. Programming includes coverage of the Professional Women’s Hockey League (including its championship), the NWSL, Major League Volleyball, Pro Cheer League, Athlos NYC, National Arena League and the Scripps National Spelling Bee, plus 100 hours of encore WNBA content, an interview series hosted by Suzy Kolber, and acquired shows such as Kevin Hart’s Cold as Balls. The channel will be distributed on major FAST/CTV platforms including The Roku Channel, LG Channels, Amazon Prime Video/Fire TV Channels, Google TV Freeplay, Xumo, TCL platforms, Plex, Local Now and Tablo.
Get After It Media Launches Heartland+ Streaming Service
Get After It Media launched Heartland+, a new streaming platform offering live television, on-demand movies and series, original programming, and curated music channels. The service aggregates content from Get After It Media’s network lineup — including The Heartland Network, Retro TV, Rev’n Action, and Hasbro Legends — and includes programming from Unbeaten Sports Channel and Stingray (e.g., Stingray Hooked, Stingray Stand‑Up, Stingray Qello). Heartland+ emphasizes country music and classic television, with a classic-TV collection (The Carol Burnett Show, The Best of The Ed Sullivan Show, Bonanza, The Lucy Show, The Beverly Hillbillies, and more) and 17 Stingray streaming music channels. Original titles include Barbecue Country, Country Fix, Keith Stegall’s High Dollar Hill, and Heartland Hits. The app is available on mobile and major streaming devices and will arrive on LG and Samsung smart TVs soon.
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