Observed Signal · Nov 14, 2025 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
GeoEdge and Screencore Unite for Safer Ad Ecosystem
GeoEdge, a global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance by delivering secure, high-impact ad experiences. The integration embeds GeoEdge’s protection technology into Screencore’s global platform, enabling pre-delivery vetting of each ad to block malicious, policy-violating, or technically problematic creatives and safeguard inventory. The collaboration aims to improve safety, integrity, and user experience across all immersive ad formats, connecting more than 300 buyers with over 30,000 publishers worldwide and delivering more reliable, brand-safe campaigns. Executives note that automated ad integrity is now at the core of Screencore’s platform, enabling campaigns to run safely while enhancing performance. Publishers gain premium inventory and higher CPMs; advertisers gain transparency and confidence in verified environments; ad operations teams save time previously spent on manual reviews. The partnership is framed as advancing trust and growth in a healthier programmatic ecosystem.
Enhances brand safety and supply quality in programmatic advertising; affects more than 300 buyers and over 30,000 publishers.
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Key Takeaways & Evidence Grounding
- The partnership integrates GeoEdge protection into Screencore's platform to pre-vet ads before delivery.
- The system blocks malicious, policy-violating, or technically problematic creatives before they render.
- The collaboration connects more than 300 buyers with over 30,000 publishers worldwide.
- Publishers gain premium inventory that boosts CPMs and strengthens user retention; advertisers gain transparency and confidence in verified, brand-safe campaigns.
- Leaders Jess Okan (CEO, Screencore) and Amnon Siev (CEO, GeoEdge) describe automated ad integrity as core to the platform.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
GeoEdge and ProgrammaticX Unite for Enhanced Ad Safety
GeoEdge and ProgrammaticX have announced a strategic partnership to enforce omnichannel ad quality and strengthen brand safety across the publisher ecosystem. The collaboration aims to safeguard inventory, deliver premium ad experiences, and preserve ad revenue by using GeoEdge's real-time protection to verify creatives against safety and user experience standards and to block unsafe or policy-violating ads. The integration has already processed over 1 billion impressions via GeoEdge, including roughly 500 million in November, signaling rapid momentum over the past 2–3 months. ProgrammaticX's core market is the US, with growing adoption in Europe and APAC, notably Japan. Executives cited include Etai Eitany, CEO of ProgrammaticX, and Amnon Siev, CEO of GeoEdge, highlighting increased publisher trust, improved user experience, and greater advertiser confidence as outcomes of the partnership. The arrangement emphasizes real-time protection to prevent monetisation disruptions and support scalable growth.
GeoEdge and BIGO Ads Unite for Safer Global Advertising
GeoEdge and BIGO Ads have announced a strategic partnership to bolster global ad safety. The collaboration will integrate GeoEdge’s malvertising protection and ad content protection technology into the BIGO Ads platform to identify and filter risks across ad creatives and landing pages, delivering a safer, more transparent advertising experience for developers and users worldwide. Safety and ad-quality protections will extend across APAC and are expanding into Europe and North America, signaling a move toward unified safety standards. GeoEdge’s technology is described as protecting user experiences and blocking fraudulent or harmful ads. Eden Liu, Global Business Director at BIGO Ads, emphasizes elevating ad quality and safeguarding brand value, while Amnon Siev, CEO of GeoEdge, highlights advancing international ad safety standards and a healthier ecosystem. The partnership aims to drive innovation and provide a more reliable global advertising environment for clients and users.
GeoEdge and Carty Unite for Safe Global Retail Advertising
GeoEdge has formed a strategic partnership with Carty, a DSP focused on global e-commerce growth, to integrate GeoEdge’s ad quality and malvertising protection technology into Carty’s programmatic platform. The integration aims to ensure ads served via Carty are safe, compliant, and free from malicious or deceptive creatives, improving shopper experience and trust across Carty’s footprints in Asia, Europe and North America. Carty says the capability will support its cross-border retail scaling and help attract premium demand; GeoEdge highlights the joint commitment to clean, high-quality demand for publishers. The collaboration focuses on protecting the advertising supply path, blocking malware and non-compliant creatives to benefit buyers, users and publishers.
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