Observed Signal · Sep 22, 2023 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Generative AI's 8 High-Impact B2B Use Cases
This article explores eight high-impact use cases of generative AI in B2B marketing and sales, based on insights from executives at Wrike, 2X, Impartner, and Revenue Grid. Use cases include content marketing, audience segmentation, real-time ad optimization, ad creative generation, sales training, lead scoring, sales process automation, and price optimization. The article highlights efficiency gains, such as Wrike tripling gated assets and producing 10 times more SEO blogs, and 2X seeing a 55% improvement in ad conversion rates. It emphasizes that human expertise remains crucial, with companies like 2X forming an 'AI council' to guide adoption.
Provides valuable use-case insights on generative AI in B2B marketing and sales, but is not a major industry-shifting event.
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Key Takeaways & Evidence Grounding
- Wrike tripled gated assets and produced 10 times more SEO blogs in 30 days using generative AI.
- 2X reduced long-form content writing time by 30-50% and increased video production by 40%.
- Stanley Black & Decker achieved a 49% decrease in cost per lead and a 163% increase in local dealer leads using AI-powered ad optimization.
- 2X observed over 55% improvement in advertising conversion rates with AI-created copy.
- 6sense, a 2X partner, uses a generative-AI conversational email solution contributing 10% of new pipeline generation.
Connected Companies & Entities
3 Entities mapped“Esther Flammer, chief marketing officer at Wrike, a collaborative work management platform, describes how AI tripled gated assets and increa...”
“Dave Taylor, CMO at channel management solutions provider Impartner, shares insights on AI for audience segmentation and real-time ad optimi...”
“6sense, a 2X partner, uses a generative-AI enabled conversational email solution for prospect communication....”
Ontology Mapping & Concepts
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