Impartner

Impartner Adds Native HubSpot CRM Sync

Impartner announced the availability of an expanded native CRM Sync for HubSpot that connects its partner relationship management (PRM) capabilities with HubSpot’s Smart CRM. The integration provides real-time, reciprocal synchronization of partner and CRM data, QuickStart templates, duplicate-record management, enhanced administration, data flow monitoring, and governance controls. The CRM Sync works with Impartner’s Orchestration Studio to automate partner workflows (onboarding, deal registration, communications) using HubSpot activity. Impartner positioned the capability as improving visibility into partner-sourced and partner-influenced revenue and cited customers including TD SYNNEX, Okta, Honeywell and Smartsheet. The announcement was published June 30, 2026.

GDPR-Compliance Can Establish Trust with Customers: Q&A with Kory Willis, Impartner - ExchangeWire.com

ExchangeWire's Q&A with Kory Willis discusses GDPR's impact on data sharing and transparency. The interview explains that users are tracked across the web and data is shared with many third parties, often described as 'data partners' rather than named entities. With GDPR taking effect on May 25, 2018, sites must obtain explicit consent to store data and inform users before sharing it with third parties. GDPR also expands protection to social media handles and pseudonymised location data. Willis notes that while networks may continue sharing information, they must be more transparent about who has access. Non-compliant data controllers risk penalties. The piece highlights Impartner PRM’s alignment with GDPR through pseudonymisation and end-user data control, and states that a compliant solution can be deployed in as few as fourteen days to help organizations prepare for enforcement.