Observed Signal · Nov 14, 2023 · Research Report · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Gartner Reveals Top 10 Strategic Tech Trends for 2024
Gartner published its annual list of the top 10 strategic technology trends for 2024. The report highlights generative AI as a democratized capability, AI Trust, Risk and Security Management (TRiSM), AI-assisted software development, intelligent applications, augmented connected workforce platforms, continuous threat exposure management, machine customers ('custobots'), sustainable technology, platform engineering, and industry cloud platforms. Gartner forecasts that over 80% of enterprises will use GenAI APIs or GenAI-enabled applications by 2026, and that 15 billion connected products could act as customers by 2028. It also predicts that more than 70% of companies will use industry cloud platforms by 2027. Separately, the page reports that Spanish HR scale-up Factorial acquired Berlin-based AI recruiting startup Empion; financial terms were not disclosed, while Empion had raised around $9 million including from Redstone.
Gartner's annual technology trends forecast shapes enterprise IT and AI investment decisions across industries, including marketing technology, but it is a broad research overview rather than a specific AdTech event.
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Key Takeaways & Evidence Grounding
- Gartner published its 'Top 10 Strategic Technology Trends for 2024' report covering GenAI, AI TRiSM, AI-assisted development, intelligent apps, ACWF, CTEM, custobots, sustainable technology, platform engineering, and industry cloud platforms.
- Gartner forecasts that by 2026, more than 80% of enterprises will use GenAI APIs, models, or GenAI-enabled applications, up from less than 5% in early 2023.
- Gartner estimates that 15 billion connected products could act as machine customers by 2028, leading to trillion-dollar revenue by 2030.
- Gartner predicts that by 2027, over 70% of enterprises will use industry cloud platforms, up from less than 15% in 2023.
- The page also reports that Spanish HR-tech scale-up Factorial acquired Berlin-based AI recruiting startup Empion; the purchase price was not disclosed.
Connected Companies & Entities
10 Entities mapped“US market research firm that published its top 10 strategic technology trends for 2024....”
“Mentioned as a customer of Empion....”
“Mentioned as developer of ChatGPT, which is described as a spearhead of the generative AI trend....”
“Mentioned as developer of Bard, a generative AI model....”
“Mentioned as developer of Claude, a generative AI model....”
“Investor participating in Factorial's Series D round....”
“Munich-based HR unicorn mentioned as a competitor to Factorial....”
“US investor that led Factorial's Series D round and provided Customer Value Fund commitments....”
“French AI company that acquired Linz-based AI startup Emmi AI....”
Ontology Mapping & Concepts
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