Observed Signal · Jul 20, 2026 · Funding · Source: PocketGamer.biz · Impact: 1/5 · Sentiment: Neutral
Gamecity Hamburg launches second prototype funding round
Gamecity Hamburg opened applications for its second prototype funding round running from September 4 to 24, offering non-repayable grants to support game developers. A total pool of €180,000 is available, with individual awards of up to €80,000 for eligible small and medium-sized studios, founders and start-ups whose prototypes show "compelling market potential." The awarding committee adds two new members — producer Nora Klutzny and Overhype Studios co-founder Paul Taaks — alongside existing committee members including Gamecity Hamburg head Dennis Schoubye and Goodgame Studios VP Nina Müller. The article also lists recipients from the programme's first round announced in May.
Regional game-prototype grant programme with modest funding amounts; relevant to game developers but has limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Gamecity Hamburg opened applications for its second prototype funding round from September 4 to 24.
- A total funding pool of €180,000 is available for this round.
- Individual non-repayable grants of up to €80,000 are available to eligible applicants.
- The awarding committee added two new members: Nora Klutzny and Paul Taaks.
- Previous round recipients included Pipapo Games, Odd Zeroes, Studio Gutheil, Chasmic Drop Studio, and Bird Outside Studio with awards ranging from €40,000 to €80,000.
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UK Games Fund Announces Largest Prototype Cohort
The UK Games Fund has revealed its largest-ever Prototype Fund cohort, selecting 29 independent UK-based games companies for grants after reopening applications earlier in 2026. The organisation cited larger grants and a clearer focus on audience development as factors that strengthened applicant quality. The funded studios are working on original intellectual property, new projects, and creating skilled employment opportunities with potential to attract further investment. UK Games Fund director Kirsty Gibson commented on the strong response from teams developing ambitious projects. As part of the UK government’s Growth for Games strategy, the UK Games Fund will receive an additional £28.5 million ($37.9m) over the next three years to support the independent games sector.
Innovate UK opens £10m Createch fund for game developers
Innovate UK has launched a Createch funding competition offering up to £10 million in grant funding to support early-stage innovation that goes beyond proof of concept. Grants will range from £100,000 to £500,000 per project, with eligible projects required to have total costs between £100,000 and £500,000, run nine to 12 months, start by 2027-01-01 and finish by 2027-12-31. The competition closes on 2026-08-11. Projects must carry out work in the UK, intend to exploit results in the UK and spend most of the funding domestically. The call targets video game and interactive entertainment companies and encourages proposals that combine multiple 'frontier industries' (animation, VFX, film, advertising, music, performing and visual arts). Ukie CEO Nick Poole is quoted urging studios to apply; Innovate UK notes similar programmes have roughly a 10% success rate.
Publishers' Direct-to-Consumer Revenue in Q2 2026
PocketGamer.biz analyses direct-to-consumer (D2C) revenue for public mobile games companies for April–June 2026. Playtika reported $286.9m D2C revenue in Q2 (1.7% sequential decline, +63.1% Y/Y) with a 39.3% D2C share. Modern Times Group said D2C was 38% of group revenue while its Playamp division recorded 51% D2C. Stillfront reported D2C at 46% of bookings. G5’s store grew and direct mobile processing reached 17% of mobile gross. In social casino, SciPlay ($53m, 29% of earnings), Playstudios ($14.7m, +120% Y/Y) and DoubleDown ($40.5m, up from $10.7m) showed large D2C gains. The piece notes Apple’s proposal in the Epic case to allow up to a 15% commission for purchases outside the App Store, a potential structural factor affecting D2C economics.
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