Observed Signal · Jul 2, 2026 · Campaign Continuation · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
FVS continues 'Das Spiel deines Lebens' campaign
The Swiss Fonds für Verkehrssicherheit (FVS) is extending its road‑safety prevention campaign "Das Spiel deines Lebens" into a second year. The refreshed wave adds a radio spot and revised short TV versions alongside existing formats, plus updated poster creatives with more direct calls‑to‑action while avoiding blame. The campaign continues to target the "control illusion" in traffic—highlighting that unexpected events can occur—and is framed exemplarily at cyclists but addresses all road users. Family (agency) leads creative work and FaMe, Family’s media unit, manages cross‑channel media planning across TV, out‑of‑home, audio, video, cinema and digital formats; cinema is highlighted as an environment for stronger emotional impact. The continuation follows an independent evaluation of the first year and recognition with the Goldbach Crossmedia Award. Published 2026-07-02.
A regional Swiss public‑safety campaign update with limited implications for the broader AdTech/MarTech industry beyond creative and media planning execution.
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Key Takeaways & Evidence Grounding
- Fonds für Verkehrssicherheit (FVS) continues the prevention campaign 'Das Spiel deines Lebens' into a second year.
- New additions for the campaign include a radio spot and revised TV short versions.
- Family (agency) manages creative; FaMe (Family's in‑house media unit) is responsible for cross‑channel media planning across TV, Out‑of‑Home, audio, video, cinema and digital formats.
- The campaign emphasises the 'control illusion' in road traffic and addresses cyclists as an example while targeting all road users.
- Continuation is based on an independent evaluation of the first campaign year and the campaign's Goldbach Crossmedia Award recognition.
Connected Companies & Entities
1 Entity mapped“Als Grundlage für die Fortführung nennt Family eine unabhängige Evaluation des ersten Kampagnenjahrs sowie die Auszeichnung mit dem Goldbach...”
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