Observed Signal · May 14, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Fubo Adds Tracy McGrady’s Ones Basketball League
Fubo Sports Network has agreed to stream Tracy McGrady’s Ones Basketball League (OBL) on its FAST channel beginning May 15, 2026, debuting “OBL: Battle of The Cities” with additional event dates on June 12 and July 1. Founded by McGrady in 2022, OBL features an expanded city-based, 1-on-1 format with eight teams (Atlanta, Baltimore, Chicago, Miami, New York, Orlando, Raleigh, Washington, D.C.), celebrity owners/GMs, and a condensed ruleset (games to 9 points, 10‑second shot clock, 10‑minute running clock). Fubo says the package will include live events and complementary feature programming; the Fubo Sports Network FAST channel is available via multiple platforms including Fubo, Amazon Prime Video, Hulu + Live TV, Sling Freestream and Plex.
Adds ad-supported live sports content to a FAST channel, expanding CTV/FAST inventory and incremental reach for advertisers but is a single distribution deal rather than a platform-level policy or technical change.
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Key Takeaways & Evidence Grounding
- Fubo Sports Network will begin streaming “OBL: Battle of The Cities” on its FAST channel starting May 15, 2026, with additional event dates on June 12 and July 1, 2026.
- Ones Basketball League (OBL) was founded by Tracy McGrady in 2022 and centers on elite 1-on-1, city-based competition.
- The 2026 streamed season features eight city teams: Atlanta, Baltimore, Chicago, Miami, New York, Orlando, Raleigh, and Washington, D.C., each with celebrity owners/GMs.
- Fubo Sports Network’s FAST channel carrying OBL is distributed across platforms including Fubo, Amazon Prime Video, Hulu + Live TV, Sling Freestream, and Plex.
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Related Market Signals & Shifts
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Fubo Sports Network to Stream BIG3 in 2026
FuboTV Inc. and BIG3 announced a partnership for the BIG3 2026 season (Season 9). Beginning June 20, Fubo Sports Network — Fubo’s free ad-supported sports channel — will stream 16 live BIG3 games and make a library of more than 100 archived telecasts (Seasons 6–8) available. The season opens June 20 at the Intuit Dome in Los Angeles and includes 13 additional games across the U.S.; eight teams are competing this year. Fubo Sports Network is available through Fubo packages and across many FAST/CTV platforms including Amazon Prime Video, Hulu + Live TV, Samsung TV Plus, The Roku Channel, Tubi, Plex, Xumo Play and others, plus OTA in nearly 100 U.S. markets. Executives from Fubo and BIG3 commented that the agreement expands reach and engagement for BIG3 fans.
Fubo Withdraws NBA Local Broadcast Offer
Fubo has withdrawn its offer to acquire short-term local broadcast rights for 13 NBA teams that left Main Street Sports Group, Sports Business Journal reports. The teams are seeking distribution for the 2026–27 season while Main Street plans to shut down after the NBA regular season. Fubo had reportedly offered each team between $8 million and $20 million but concluded the deals wouldn’t be financially sensible ahead of the NBA’s planned national streaming platform for 2027–28. Other suitors such as DAZN and a startup called Victory+ have reportedly made or are pursuing offers; some teams may pursue over‑the‑air deals. The Detroit Pistons have already struck a local TV agreement with Scripps Sports to air games on TV20 Detroit.
Fubo to Stream European Football Alliance in North America
Fubo Sports Network has signed a deal to stream the inaugural season of the European Football Alliance (EFA) in the U.S. and Canada. The first season comprises 18 games across six teams — Frankfurt Galaxy, Munich Ravens, Paris Musketeers, Prague Lions, Raiders Tirol, and Nordic Storm — with plans to expand next season. Fubo will carry all 18 games on its free streaming channel, plus highlights and on-demand content, and the partnership includes over-the-air coverage in 100 U.S. markets. Fubo Sports Network is available across numerous FAST and streaming platforms (including Amazon Prime Video, The Roku Channel, Samsung TV Plus, Tubi and others) and the channel is also included in DAZN and Fubo subscription packages. EFA and Fubo executives framed the agreement as a step to grow EFA’s North American footprint and broaden Fubo’s sports programming slate.
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