Observed Signal · Aug 6, 2026 · Earnings Report · Source: AdExchanger · Impact: 4/5 · Sentiment: Positive
CTV Market: Fox's World Cup Drives Record Linear and Streaming Revenue
Fox reported a strong quarter driven by FIFA World Cup viewership across linear and streaming: total revenue was $4.21 billion (up 28% YoY) and quarterly advertising revenue rose 78% to $1.9 billion, with full-year ad revenue up 7%. Television advertising accounted for roughly $1.5 billion of the ad-revenue uplift, rising 108% YoY, and Fox News added about 400 new advertisers. Streaming gains centered on Tubi, which reached 110 million monthly active users, logged 20 million World Cup-related viewers and recorded two of its highest-traffic days. Fox reiterated its planned acquisition of Roku, expected to close in the first half of 2027, to expand streaming scale and CTV advertising reach.
Major broadcaster Fox reported strong earnings driven by live sports and streaming (Tubi), demonstrating growing CTV ad demand and the strategic significance of Fox’s pending Roku acquisition for streaming scale and ad inventory.
Key Takeaways & Evidence Grounding
- $4.21 billion — total quarterly revenue, +28% year-over-year.
- $1.9 billion — quarterly advertising revenue, +78% year-over-year; full-year ad revenue +7%.
- $1.5 billion — approximately the ad-revenue uplift from the television segment, up 108% YoY; Fox News added ~400 new advertisers.
- 110 million — monthly active users on Tubi; 20 million users streamed World Cup-related content and Tubi recorded two of its highest-traffic days.
- Fox expects to close its pending acquisition of Roku in the first half of 2027 to expand streaming scale and CTV advertising reach.
Connected Companies & Entities
6 Entities mappedNBCUniversal
Diversified media group spanning TV, streaming, studios and advertising.
“CEO Lachlan Murdoch told investors on Thursday that Fox was ahead of all other networks in live sports consumption during the company’s 2026...”
FOX
US media owner spanning broadcast, streaming, publishing and ad sales.
“Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative....”
Tubi
Free AVOD streaming service and owned CTV advertising platform.
“Ad revenue was up an eye-popping 78% YoY to $1.9 billion, which Fox attributed not just to the World Cup but also to continued growth at Tub...”
FOX News Media
US news publisher with streaming, audio and advertising sales.
“(It’s worth noting that Fox News added 400 new advertisers during Fox’s past fiscal year.)...”
FOX Sports
US sports publisher and streaming media platform.
Roku
Connected TV platform combining streaming, advertising and app distribution.
“the company expects to close its pending acquisition of Roku in the first half of 2027, which translates to somewhere within Fox’s upcoming ...”
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