Observed Signal · Apr 27, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
FOX Adds Kill Tony Podcast to Streaming Platforms
FOX, via Red Seat Ventures, has struck a multiyear deal to distribute the comedy podcast Kill Tony across FOX’s streaming services — including Tubi and FOX One — as well as YouTube and other third-party platforms. Red Seat Ventures will serve as the exclusive audio and video ad sales partner for the show, while ad-free episodes will be available through Supercast. Kill Tony, hosted by Tony Hinchcliffe and Brian Redban, reports more than 2.6 million YouTube subscribers and roughly 3 million downloads per episode across Spotify and Apple Podcasts. The move aligns with FOX’s strategy to expand Tubi and FOX One into fuller streaming destinations and follows FOX’s acquisition of Red Seat Ventures, which now operates under Tubi Media Group.
Expands FOX's podcast and video-podcast inventory and monetization via exclusive ad-sales, supporting Tubi/FOX One’s strategy to broaden streaming content and attract younger audiences — relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Red Seat Ventures announced a multiyear partnership to distribute Kill Tony across FOX streaming services (Tubi and FOX One), YouTube and other third-party platforms.
- Kill Tony has more than 2.6 million YouTube subscribers and nearly 3 million downloads per episode across Spotify and Apple Podcasts.
- Red Seat Ventures will be the exclusive audio and video ad sales partner for Kill Tony; ad-free episodes will be offered via Supercast.
- FOX acquired Red Seat Ventures last year and operates it under Tubi Media Group as part of expanding its streaming and podcast strategy.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
FOX One and Tubi Add Crime Weekly Podcast
Red Seat Ventures has signed a multiyear partnership to bring the true-crime podcast Crime Weekly — hosted by Derrick Levasseur and created by Stephanie Harlowe — to FOX’s streaming lineup. Under the deal Red Seat will manage exclusive audio and video ad sales and distribute the show across FOX streaming properties including Tubi and FOX One, as well as third-party platforms such as YouTube. Crime Weekly, launched in 2020, has amassed substantial audience reach online. The agreement follows FOX’s February 2025 acquisition of Red Seat Ventures and is part of a broader industry shift toward video podcasting as a retention and monetization strategy for streaming platforms.
Fox to Control Roku Channel and Tubi, 5.4% Reach
Nielsen data show The Roku Channel leads free streaming in the U.S. with 3.1% of all TV viewing time, ahead of Tubi at 2.3%. Pluto TV and Paramount+ together also account for 2.3%. Following Fox Corporation’s agreement to acquire Roku, Fox would control both Tubi and the Roku Channel, creating a combined free-streaming reach of 5.4% of total television viewing. The article argues this merger would substantially increase Fox’s scale in free ad-supported streaming, expand advertising inventory, and intensify competitive pressure on rivals like Pluto TV and Paramount+. The move is framed as a significant consolidation in the free streaming/CTV market with implications for content distribution and ad monetization.
SiriusXM Brings Video Podcasts to Tubi
Tubi and SiriusXM announced a non-exclusive partnership to distribute a selection of SiriusXM’s video podcasts on Tubi. The deal will make shows available to Tubi’s roughly 100 million monthly active users and share advertising revenue between Tubi and SiriusXM Media. Initial titles include Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, Moral of the Story, and The Deep 3 Podcast, with more to follow. SiriusXM frames the move as expanding creator reach across devices and connected TVs, while Tubi says the partnership helps creators grow audiences and revenue and provides new ad options for brands.
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