Observed Signal · Sep 21, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Folklore Hires Colle McVoy President as CEO
Obele Brown-West, former president of Colle McVoy, has joined independent creative agency Folklore as CEO and partner. She will work alongside founder and COO Mike Matheny to shape the agency's future and oversee business operations. Brown-West's appointment follows her extensive feedback on Folklore's creative approach, which impressed Matheny. The move signals a strategic leadership change for Folklore as it looks to evolve.
Leadership change at a creative agency, relevant to AdTech/MarTech but modest industry impact.
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Key Takeaways & Evidence Grounding
- Obele Brown-West was appointed CEO and partner at Folklore.
- She previously served as president of Colle McVoy.
- She will work with founder and COO Mike Matheny to guide the agency's future.
- Her feedback was processed into agency change.
- The article was published on September 21, 2026.
Ontology Mapping & Concepts
Related Market Signals & Shifts
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