Observed Signal · Apr 6, 2026 · Hiring · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Five9 Appoints Jay Lee as Chief Marketing & Growth Officer
Five9 announced the appointment of Jay Lee as its new Chief Marketing and Growth Officer on April 6, 2026. The newly created role combines global marketing, revenue strategy, and operations under one executive. Lee joins from Icertis, where he served as CMO, and previously held the same title at Avalara, with earlier leadership roles at GE Capital, American Express, and PayPal. CEO Amit Mathradas highlighted Lee's data-driven approach and ability to connect sales, customer-facing teams, and analytics to advance Five9's AI-powered customer experience strategy. The announcement follows a period of leadership change, including Mathradas becoming CEO in February 2026, and an expanded partnership with Google Cloud announced in January. Five9 reported record full-year 2025 revenue of $1.149 billion, up 10% year-over-year.
Leadership appointment at a major CCaaS provider, indicating continued investment in AI-driven customer experience and marketing alignment.
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Key Takeaways & Evidence Grounding
- Five9 appointed Jay Lee as Chief Marketing and Growth Officer on April 6, 2026.
- The role unifies global marketing, revenue strategy, and operations.
- Lee previously served as CMO at Icertis and Avalara.
- Five9 CEO Amit Mathradas assumed the role on February 2, 2026.
- Five9 reported record full-year 2025 revenue of $1.149 billion, up 10%.
Connected Companies & Entities
4 Entities mapped“The company appointed Jay Lee as chief marketing and growth officer on April 6....”
“He previously held the same title at Avalara and earlier occupied senior roles at GE Capital, American Express and PayPal....”
“In January 2026, Five9 and Google announced an expanded partnership combining Five9's AI-Infused Intelligent CX Platform with Google Cloud's...”
“before its $8.4 billion acquisition by Vista Equity Partners in 2022....”
Ontology Mapping & Concepts
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