Observed Signal · Oct 2, 2025 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
fan3 Raises $5M from Improbable to Fix Ticketing
fan3, an entertainment technology company, has raised $5 million from Improbable to scale its fan-first access platform for live events. The platform uses blockchain to verify genuine fans, prevent bots and scalpers, and reward loyalty with presales and perks. It integrates with major ticketing systems like Ticketmaster, AXS, Eventim, and Etix, and claims to reduce secondary market leakage to under 5%. The funding will be used to expand technical capabilities, grow the team, and deepen integrations. Improbable's CEO Herman Narula emphasized the potential to reshape the entertainment sector through more transparent fan-artist relationships.
Relevant to identity and fraud prevention in ticketing, but limited direct impact on core AdTech.
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Key Takeaways & Evidence Grounding
- fan3 raised $5 million in funding from Improbable.
- fan3's platform uses blockchain to record fan identity and access data.
- fan3 integrates with Ticketmaster, AXS, Eventim, and Etix for presale access.
- fan3's fraud prevention heuristics reduced secondary market leakage to under 5%.
- The funding will be used to scale technology and grow the team.
Connected Companies & Entities
2 Entities mapped“The passes also act as a defence against bots and scalpers, authenticating fans at entry and reducing secondary market leakage. fan3 uses bl...”
“The passes also act as a defence against bots and scalpers, authenticating fans at entry and reducing secondary market leakage. fan3 uses bl...”
Ontology Mapping & Concepts
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