Observed Signal · Oct 1, 2026 · Market Signal · Source: Vibe · Impact: 2/5

Fairing on Vibe: post-purchase answers become CTV conversions

Executive Signal Summary

Connect Fairing to Vibe so your streaming TV channels appear in your post-purchase survey, and the customers who credit TV come back as conversions.

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Connected Companies & Entities

1 Entity mapped

Vibe

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Self-serve CTV advertising platform for brands, marketers and agencies.

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Primary Source Grounding & Direct Attribution

Direct Origin Attribution

Primary Reporting: Vibe•Published: Oct 1, 2026

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Connected TVSep 18, 2026

Vibe Expands CTV with Agent Access and Integrations

Vibe, a streaming TV ad platform for performance marketers, announced a major platform expansion to make its connected TV product accessible beyond its own interface. The company launched a public API (Vibe Developer Platform), an MCP connection for AI assistants (Vibe MCP), a command-line tool (Vibe CLI), and an in-platform reporting agent (Vibe Agent). Additionally, Vibe added six new integration partners across measurement, audience data, creative production, and compliance: Stella, Clay, Omnisend, L2, Freshpaint, and Segwise. The platform also completed its first SOC 2 Type 2 audit. Vibe's VP of Growth demonstrated the API's efficiency by building 250 account-based CTV campaigns in under 15 minutes of hands-on work, a task that would have taken 40-125 hours manually. The expansion aims to let marketers create and manage campaigns via AI assistants, scripts, or custom applications, using the same single data layer.

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