Observed Signal · Jun 20, 2018 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Facebook's Digitalisation Initiative Arrives in Berlin
Facebook launches its Digital Durchstarten program in Berlin from June 28–30, following a May pilot in Essen. The free initiative offers three themed days: an NGO day with workshops for invited NGOs; a day focused on companies with online marketing and digital strategy trainings; and a community day teaching programming basics, Facebook Groups usage, and media literacy for organizations, clubs, and students. The European-wide program, announced in January by Facebook COO Sheryl Sandberg, aims to reach one million people and businesses across the EU by 2020, building digital competencies across the target groups: businesses, NGOs, and individuals. In Berlin, the event partners include IHK Berlin, Impact Hub, Hasso Plattner Institute, and DigiBitS – Digitale Bildung trifft Schule of Deutschland sicher im Netz e.V. Interested locals can register now via the program's website.
Regional Berlin edition of Facebook's EU Digital Durchstarten program; notable but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Dates and location: June 28–30 in Postbahnhof, Berlin; free program; registration open for Berlin residents.
- Program structure: Day 1 NGO day & Smart Hero Award; Day 2 focus on companies with trainings; Day 3 focus on community with programming basics and digital literacy.
- EU-wide initiative: Announced in January by Facebook COO Sheryl Sandberg to train 1 million people and businesses in the EU by 2020.
- Partners: IHK Berlin, Impact Hub, Hasso Plattner Institute, and DigiBitS – Digitale Bildung trifft Schule (Deutschland sicher im Netz e.V.).
- Origin: Follow-up to the May Essen kick-off; Berlin edition announced and open for registration.
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Omnicom Media Leads Germany New Business Ranking in H1 2026
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Omnicom Combines Hearts & Science and Mediahub
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Shortlist Revealed for 2026 ADWEEK Team Visionary Awards
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