Observed Signal · Jan 22, 2021 · Regulation · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Negative

Facebook Sues Two Firms for Data Scraping

Executive Signal Summary

Facebook has filed two lawsuits in the United States against two companies accused of illegal data scraping. The firms allegedly used browser extensions named UpVoice and Ads Feed to harvest user data from Facebook, Instagram, Twitter, YouTube, LinkedIn and Amazon in order to sell “marketing intelligence” and other services. When users installed the extensions and visited Facebook properties, automated programs reportedly scraped names, user IDs, genders, dates of birth, relationship statuses, location data and other account details. The action frames the operation as an international data-harvesting scheme, with Cambridge Analytica cited as a historical example of data misuse. It is not yet clear whether the cases will proceed to trial, and no defendants were named in the report. The lawsuits highlight ongoing concerns about privacy, data collection, and regulator scrutiny in the social-media and advertising ecosystems.

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High Confidence

Lawsuits against data scraping raise privacy/regulatory concerns in AdTech.

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Key Takeaways & Evidence Grounding

  • Facebook filed two lawsuits in the United States against two companies accused of data scraping.
  • The firms allegedly used browser extensions UpVoice and Ads Feed to harvest user data.
  • Data scraped included name, user ID, gender, date of birth, relationship status, and location.
  • Platforms affected included Facebook, Instagram, Twitter, YouTube, LinkedIn and Amazon.
  • Cambridge Analytica is referenced as a historical example of data misuse.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: OnlineMarketing.de•Published: Jan 22, 2021
Original Coverage Title: “Datenklau: Facebook leitet rechtliche Schritte wegen Data Scrapings ein - | OnlineMarketing.de”

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