Observed Signal · Sep 18, 2026 · Research Release · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Neutral
Media Policy Market: Fög study: Young Swiss want SRG on social media
A study by the University of Zurich's Research Center for Public and Society (Fög) reveals that a majority of the Swiss population supports public service media like SRG, but expectations for its online presence vary significantly by age. Among 18-24 year-olds, 69.9% want SRG to be present on social media, while only 23.8% of those over 55 do. The population generally values SRG's own channels, with 69.6% emphasizing TV presence and 47% mentioning websites/apps. The study is intended to inform the new SRG concession starting in 2029, where the federal government plans to focus online efforts on audio and video. The findings suggest that reducing presence on third-party platforms would particularly affect younger audiences, and the authors argue against blanket regulations for specific online formats.
The study provides insights into Swiss public opinion on media, relevant to the broadcasting industry but not directly affecting advertising technology or marketing operations.
Key Takeaways & Evidence Grounding
- Fög survey of 1,493 Swiss residents conducted June 18-24, 2026.
- 69.9% of 18-24 year-olds want SRG present on social media; only 23.8% of those over 55 do.
- 57.7% of the population considers public media like SRG important for society.
- 69.6% consider SRG's presence on TV important, 47% on its own websites/apps.
- The study is intended to inform the new SRG concession effective 2029.
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