Observed Signal · Nov 19, 2025 · Interview · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Evolution of Ad Tech and AI Hype
Michael Berkowitz, a veteran of Spiny, BERT, Lotomy, and MediaMath, joins Marketecture’s AdTechGod podcast to discuss the evolution of advertising technology, publisher sophistication, and the migration of innovation from the U.S. to Europe. He reflects on the risks publishers face when adopting new tech, argues that AI hype in marketing is overstated with real impact likely years away, and defends the essential role of the sell-side in the ecosystem. Berkowitz also introduces Ad Aid, a concept aiming to create a more meaningful ad experience that benefits users and charities. Takeaways include the importance of trust, the resurfacing of audience attention amid social media fatigue, and the need to balance genuine innovation with authentic engagement that respects audiences. The episode chapters touch on Berkowitz's early MediaMath days, AI's current limits, and optimism for the sell side.
Industry trend discussion on AI hype, publisher evolution, and AdTech developments.
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Key Takeaways & Evidence Grounding
- Michael Berkowitz previously worked at Spiny, BERT, Lotomy and MediaMath.
- He introduced Ad Aid, a concept for a more purposeful ad experience that benefits users and charitable causes.
- He argues AI's impact in ad tech is overhyped and will emerge more fully in coming years.
- He notes a shift in innovation from the U.S. to Europe.
- He cites publishers' risk aversion and complex decision-making as key barriers to adopting new technology.
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AI Hype and AdTech Trends, Ep. 113
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Ad Tech Evolution: Innovations and Legal Battles Unfold
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