Observed Signal · Jun 9, 2023 · Policy Update · Source: Trending Topics · Impact: 3/5 · Sentiment: Neutral
EU Considers Mandatory Labeling of AI-Generated Content
The European Commission is considering whether AI-generated content should be required to carry labels as part of efforts to fight disinformation. Deputy Commission head Vera Jourova said signatories of the EU code of conduct on disinformation that integrate generative AI tools into services such as Microsoft's Bing Chat and Google's Bard should build in necessary safeguards. Google, Microsoft, and Meta have signed the voluntary code, which requires regular progress reports including data on lost advertising revenue from disinformation actors and information on political ads. Twitter, however, withdrew from the code, drawing criticism from EU Industry Commissioner Thierry Breton, who said obligations remain under EU law. Jourova warned Twitter that its actions and compliance with EU law would be scrutinized vigorously. The discussion follows growing concerns that bad actors and governments could use generative AI to produce disinformation at scale.
EU policy discussion on mandatory labeling of AI-generated content could impose compliance requirements on platforms and publishers, affecting content moderation and the broader advertising ecosystem.
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Key Takeaways & Evidence Grounding
- Vera Jourova of the European Commission called for safeguards requiring generative AI services to label AI-generated content.
- Google, Microsoft, and Meta have signed the EU code of conduct to combat disinformation.
- Twitter withdrew from the EU voluntary code of practice against disinformation.
- EU Industry Commissioner Thierry Breton criticized Twitter's withdrawal, stating legal obligations remain.
- The European Commission warned that bad actors and governments could use generative AI to produce far more disinformation.
Connected Companies & Entities
4 Entities mapped“OpenAI’s ChatGPT is the fastest-growing consumer application in history and has sparked a race between technology companies bringing generat...”
“Google, Microsoft, and Meta have already signed the EU code of conduct to combat disinformation....”
“Google, Microsoft, and Meta have already signed the EU code of conduct to combat disinformation....”
“Google, Microsoft, and Meta have already signed the EU code of conduct to combat disinformation....”
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