Observed Signal · Apr 27, 2023 · Market Research / Survey · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Employee Values: How Important Are Company Values
A Censuswide survey for LinkedIn surveyed nearly 10,000 employees across countries including Germany, France, and the USA (Feb–Mar 2023). The study found that 67% believe personal values should align with their employer’s, and 55% would not apply to a company whose values don’t match. Key values cited include work-life balance, opportunities for professional development, and a commitment to diversity, equity, and inclusion. Burnout prevention and flexibility are increasingly important, with Millennials placing particular emphasis on these aspects. The analysis also notes that employers who mention culture in job postings attract significantly more applications, with LinkedIn data showing an 86% increase in applications since March 2021 for such roles. Barbara Wittmann of LinkedIn DACH emphasizes that communicating a clear values-and-culture stance benefits talent acquisition and retention in today’s tight labor market.
Insights into employer values and impact on hiring/retention; not industry-shifting
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Key Takeaways & Evidence Grounding
- Censuswide conducted the survey for LinkedIn in Feb–Mar 2023 with nearly 10,000 employees across Germany, France and the USA.
- 67% of respondents say personal values should align with the company's values; 55% would not apply to a company whose values do not match.
- Top-valued traits, cited internationally, include work-life balance, professional development opportunities, and diversity, equity and inclusion.
- 78% would consider a job change if another company's values better align with their own.
- LinkedIn platform data show that mentioning culture in job postings correlates with higher interest, with applications for such roles rising about 86% since March 2021.
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