Observed Signal · Mar 1, 2023 · Technical Release · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Emodo: Native SSP/DSP Backed by Ericsson Data
Emodo, Ericsson’s ad tech subsidiary, provides a native SSP and DSP designed for in-app, native, and video inventory. The platform supports an adaptive native unit that enriches assets with rich-media-like effects and includes an AR ad type. Emodo’s audience segments encompass verified, predictive, and geo-contextual groups, with some targeting leveraging Ericsson’s network data. In a Marketecture interview, CEO Alistair Goodman discusses Emodo’s products and use cases with interviewer Eric Seufert, outlining how these capabilities fit app developers and brand campaigns. The discussion highlights potential data-asset integrations with Ericsson to enhance reach and contextual targeting. Recorded in March 2023, the interview is paywalled and available to MarketectureTV premium subscribers, reflecting ongoing emphasis on in-app and context-driven programmatic advertising within a privacy-conscious ecosystem.
Describes Emodo's native DSP/SSP features backed by Ericsson data; industry-relevant but not a major platform update
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Key Takeaways & Evidence Grounding
- Emodo offers a native SSP and DSP for in-app, native, and video inventory.
- Ad formats include an adaptive native unit with rich-media-like effects and an AR ad type.
- Audience segments include verified, predictive, and geo-contextual audiences, some leveraging Ericsson network data.
- CEO Alistair Goodman discussed Emodo's products and use cases with Marketecture's Eric Seufert.
- Recorded in March 2023; content is paywalled for MarketectureTV premium subscribers.
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