Observed Signal · Oct 1, 2024 · Interview · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Elizabeth Chapman on Nextroll and Privacy Sandbox (Audio)
During Advertising Week, Elizabeth Chapman, VP of Tech Partnerships & Channels at Nextroll (formerly AdRoll), discussed the company's approach to the cookieless future and the Privacy Sandbox. The in-person interview, recorded in October 2024, explores how Nextroll, a retargeting platform, is adapting to evolving identity standards and privacy requirements. Chapman outlines Nextroll's collaborations with privacy-preserving technologies and platforms to maintain measurement and targeting effectiveness as third-party cookies fade. The conversation situates Nextroll within the broader shift toward first-party data, data clean rooms, and universal IDs, emphasizing the importance of partnerships and technical readiness in a privacy-forward advertising ecosystem. The discussion is part of Marketplace’s Advertising Week coverage, which includes additional interviews on privacy, identity, and programmatic monetization.
Moderate industry relevance; discusses cookieless identity strategies and Privacy Sandbox.
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Key Takeaways & Evidence Grounding
- Elizabeth Chapman, VP, Tech Partnerships & Channels at Nextroll (formerly AdRoll), spoke at Advertising Week.
- Nextroll discussed work with the Privacy Sandbox and the cookieless retargeting future.
- Interview was recorded in October 2024.
- In-person interviews were conducted during Advertising Week.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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