Observed Signal · Jul 27, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
DS Studio and FehrAdvice form AI-driven partnership
Swiss creative agency DS Studio and behavioural-economics consultancy FehrAdvice have begun a close collaboration combining behavioural research, technology and creative services. FehrAdvice has developed an AI tool called "Beatrix" to empirically test the likely impact of communications and produce reproducible success probabilities for messages. The partners say Beatrix accelerates and broadens testing compared with traditional studies and has already been used in political and tourism campaigns (including a 'No' campaign on the SRG initiative, a Switzerland Tourism guest-sensitization campaign, and a positioning campaign for Austria's SPÖ). The collaboration aims to evolve into a standalone, permanent product offering over time.
An agency-consultancy collaboration rolling out an AI tool for empirical message testing is of sector interest (creative + behavioural research + AI) but not a major platform or regulatory change.
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Key Takeaways & Evidence Grounding
- DS Studio (creative agency of David Schärer) and FehrAdvice (behavioural-economics consultancy) have started a close collaboration combining research, technology and creative work.
- FehrAdvice developed 'Beatrix', an AI-based tool that empirically tests the likely effectiveness of communications and returns reproducible success probabilities.
- Beatrix has been used to support a 'No' campaign on the SRG initiative, a guest-sensitization campaign for Switzerland Tourism, and a positioning campaign for Austria's SPÖ.
- DS Studio is also working for the Swiss FDP on the national elections in 2027.
- The partners intend to develop the collaboration into an independent, long-term product where each project feeds back into model improvement.
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