MySwitzerland.com

The organisation creates value by aggregating official national tourism content, distributing it across owned and partner channels, and converting that audience attention into tourism demand for Swiss destinations and travel providers. On the B2C side, it offers free travel discovery and booking access through partner integrations. On the B2B side, it packages national reach, audience targeting and campaign execution into co-operative marketing programmes for tourism stakeholders. This model combines public-sector destination promotion with partner-funded media, campaign planning and promotional services.

Switzerland Tourism is the national marketing and sales organisation for Switzerland and operates MySwitzerland.com as its main digital destination platform. The organisation publishes travel content, destination guides and campaign landing pages for leisure and business travellers, while also routing users to booking partners such as Switzerland Travel Centre for transactions. It therefore functions as both a publisher of official tourism content and a demand-generation hub for the national travel ecosystem.

Alongside the consumer platform, Switzerland Tourism sells collaborative marketing services to tourism stakeholders including destinations, hotels, regional organisations, airlines and event planners. These B2B offerings include co-funded campaigns, media planning, programmatic advertising, multi-channel promotion and MICE marketing support. Revenue appears to come primarily from public funding supplemented by partner participation fees, co-marketing budgets and promotional packages rather than direct consumer payments.