Sachsen-Tourismus.de

Tourismus Marketing Gesellschaft Sachsen mbH is the official tourism marketing organisation for the Free State of Saxony. It operates a consumer destination platform, a partner-facing offer management portal, and a tourism data infrastructure layer that helps regional suppliers publish, syndicate, and promote tourism content, accommodation, packages, and experiences. Its role spans both demand generation for travellers and coordination of the regional tourism ecosystem. The organisation creates value by aggregating destination content and tourism supply, distributing that inventory across consumer and partner channels, and improving discoverability through structured data and coordinated marketing. It makes money through a mix of public or stakeholder-backed funding, partner participation and promotional exposure, cooperative marketing activity, media inventory on its destination properties, and transactional demand-generation tools such as travel vouchers. Its customers include tourism businesses, regional tourism bodies, accommodation providers, tour operators, and end travellers planning trips to Saxony.