Observed Signal · Mar 5, 2026 · Company Overview · Source: DoubleVerify Holdings, Inc. About Monitor · Impact: 2/5 · Sentiment: Positive
DoubleVerify: Elevating Digital Media Quality with AI Innovations
DoubleVerify (DV) is a digital media quality and measurement company offering a Media Effectiveness Platform that uses measurement data and AI optimization to maximize campaign effectiveness and business outcomes. The About page describes DV’s product innovations, industry initiatives (for example the News Accelerator), and a timeline of acquisitions and launches including Scibids (2023) and Rockerbox (2025). DV reports global operations with offices or commercial activities in 31 locations across 25 countries and highlights leadership and mission-focused impact work aimed at reducing fraud and harmful content in digital media. The page also lists partnerships and platform coverage expansions (e.g., TikTok, Netflix, YouTube, Facebook, Snap) and product offerings such as DV MAP, Brand Suitability Tiers, and Authentic Attention solutions.
Company-level product launches, acquisitions, and partnership expansions from a leading measurement provider are relevant to advertisers, publishers and platforms but do not by themselves represent an industry-shifting policy or technical change from a major platform.
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Key Takeaways & Evidence Grounding
- DoubleVerify provides a Media Effectiveness Platform that uses measurement data and AI to optimize digital media campaigns.
- DV acquired Scibids in 2023 and Rockerbox in 2025 (adding outcome measurement and attribution and establishing the DV Media AdVantage Platform).
- DV expanded social and platform partnerships in 2022 to provide post-campaign brand suitability measurement with TikTok and announced media quality authentication in Netflix.
- DV reports offices or commercial operations in 31 locations across 25 countries.
- DV has launched multiple product initiatives: News Accelerator (2024), Brand Suitability Tiers (2021), DV Authentic Attention and Custom Contextual (2020), and Authentic Brand Suitability (2018).
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DoubleVerify company profile
DoubleVerify is a digital media measurement and analytics platform (parent: DoubleVerify Holdings) that offers authentication, brand safety, fraud mitigation and attention metrics, with specific capabilities for Connected TV (CTV) campaigns. The company is positioned as an ad verification and measurement vendor; its public website and newsroom are listed on the profile. State of Streaming's coverage references two recent items: the June 17, 2025 launch of an AI tool named 'DV Authentic' and a May 19, 2025 legal dispute regarding bot detection (the 'Adalytics' suit). The profile appears on the State of Streaming publisher directory as a company page summarizing DoubleVerify’s core services and recent coverage.
Doubleverify Enhances Streaming TV Ad Transparency and Control
Doubleverify (DV) announced a set of new streaming-TV solutions aimed at boosting transparency, measurement, and control for advertisers in Connected TV (CTV). The flagship offering, Verified Streaming-TV Pre-Bid Segments and Measurement, relies on AI-based content classification to verify ad placements, identify non-standard environments, and quantify quality and reach across devices and platforms. Initially, the solutions will be available only in the United States. DV notes that roughly 15% of US CTV ad spend currently appears outside traditional streaming content, such as in gaming or music apps, motivating these tools. The company has forged partnerships with The Trade Desk, Teads, StackAdapt, Microsoft Invest, and Index Exchange to enable placement verification and cross-platform measurement. Additionally, DV plans to integrate licensed IMDb data to refine contextual insights, with new features slated for early 2026. A Do Not Air automation feature automates brand-safety blocking of environments advertisers want to avoid.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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