Observed Signal · Jun 29, 2026 · Recognition · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Measurement & Analytics Platform Market: Domo Named 'One to Watch' in Snowflake Report
Domo was recognized by Snowflake as an Analytics & Measurement “One to Watch” in Snowflake’s report The Modern Marketing Data Stack: Governing the Agentic Enterprise. Snowflake’s report highlighted Domo for its ability to operationalize complex marketing data and deliver real-time, AI-agent-driven insights to frontline marketing teams via integration with Snowflake Cortex. The report — now in its fifth year — draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories. Quotes in the announcement include Mark Boothe, CMO at Domo, and Denise Persson, Chief Marketing Officer at Snowflake, who emphasized the role of governed, connected data in enabling faster, measurable marketing outcomes. The article was published June 29, 2026.
Vendor recognition by Snowflake signals product validation and increased visibility within Snowflake’s ecosystem, but it is not a major industry-shifting announcement.
Key Takeaways & Evidence Grounding
- Domo was recognized by Snowflake as an Analytics & Measurement "One to Watch" in The Modern Marketing Data Stack: Governing the Agentic Enterprise report.
- Snowflake identified Domo for its ability to operationalize complex marketing data and securely deploy real-time insights to frontline marketing teams through advanced AI agents and integration with Snowflake Cortex.
- Snowflake’s Modern Marketing Data Stack report is in its fifth year and draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- Mark Boothe (CMO, Domo) and Denise Persson (Chief Marketing Officer, Snowflake) are quoted in the announcement.
- The article was published via Business Wire on June 29, 2026.
Connected Companies & Entities
5 Entities mappedBusiness Wire
Global press release distribution and investor disclosure services.
“Author: Business Wire...”
Domo
Enterprise SaaS platform for analytics, data integration and workflow automation.
“Domo announced that Snowflake, the AI Data Cloud company, has recognized it as an Analytics & Measurement “One to Watch” in The Modern Marke...”
Wayvia
Retail intelligence and shoppable media software for brands and retailers.
“Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia...”
Snowflake
Managed enterprise data cloud for analytics, sharing, AI, and clean rooms.
“Domo announced that Snowflake, the AI Data Cloud company, has recognized it as an Analytics & Measurement “One to Watch” in The Modern Marke...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
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