Observed Signal · Oct 14, 2026 · Market Signal · Source: Haus · Impact: 2/5
Do YouTube Ads Still Perform?
Haus' Head of Strategic Insights Tyler Horner analyzes what’s held up since our last YouTube report, what’s shifted in the Demand Gen era, and best practices for YouTube in 2026.
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Recent verified developments and strategic activity across this market segment.
OpenAI Enhances ChatGPT Ads with Image Formats and Measurement
This week's SEA news highlights major updates from Google and OpenAI. Google Ads introduces new channel prioritization and budget allocation settings for Search, Shopping, Performance Max, and Demand Gen campaigns, with a notable change removing spend allocation for Search with Display Network from February 2027. OpenAI expands ChatGPT ads with a new visual carousel format launching in the US in October 2026, initially during image generation, and now reaches 1.2 billion weekly users across 60+ markets. Measurement integrations with Hightouch, Tealium, LiveRamp, and attribution partners (AppsFlyer, Adjust, etc.) are announced. Early results show strong performance (e.g., WeightWatchers' 15.3% lower CPA), but TrafficGuard reports higher invalid click rates (0.1%-34%) than Google Ads. Google also tests 'Direct Offer' assets for AI Mode and adds 'store_address' attributes for local inventory.
Can A Model Predict Incrementality?: An Interview with Professor Brett Gordon
Stanford Professor Brett Gordon sat down with Haus' Joe Wyer, Olivia Kory, and Phil Erickson to discuss his influential research around marketing measurement and incrementality.
Haus' Architect Turns Causal MMM Into an Agentic Marketing Decision System
Haus announced a new press release via PR Newswire: 'Haus' Architect Turns Causal MMM Into an Agentic Marketing Decision System'.
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