Observed Signal · Jul 7, 2020 · Event Announcement · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
DMEXCO 2020 Goes Digital-Only
DMEXCO 2020, originally planned as a hybrid physical/digital event, will be held as a fully digital edition called DMEXCO @home on September 23–24, 2020. Koelnmesse explains the decision to cancel the onsite format due to the COVID-19 pandemic and anticipates a hybrid DMEXCO in 2021. A dedicated on-site concept was developed for the digital event, including a new, integrated DMEXCO @home platform. The organizers note higher Early-Bird registrations than the previous year and emphasize that exhibitors and attendees will still experience a comprehensive conference with live streams, interactive masterclasses, and deep-dives. Networking is reimagined with audio/video rooms, text chat, and meeting scheduling, plus Spaces in a Virtual Café for topic-driven interaction. Exhibitors will present in Brand Showrooms on an interactive Brand Showfloor, with virtual entertainment and post-session on-demand viewing. A digital brochure elaborates the concept and confirms support from the BVDW, with a view to a hybrid format in 2021.
Industry-shifting shift to a fully digital, platform-based conference due to COVID-19; sets expectation for 2021 hybrid format
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Key Takeaways & Evidence Grounding
- DMEXCO 2020 will run as DMEXCO @home on 23–24 September 2020 as a fully digital event.
- A dedicated digital event platform (DMEXCO @home) was developed for the experience.
- Early-bird registrations were higher than in the previous year before the shift to digital.
- Networking features include audio/video rooms, text chat, and meeting bookings on the platform.
- Exhibitors will use Brand Showrooms on a Brand Showfloor; sessions include live streams, masterclasses, and deep dives; on-demand viewing is available.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
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