Observed Signal · Aug 3, 2026 · Programming Announcement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
DMAX's 'Kings of Cash' Season 3 Goes to USA
DMAX announced the third season of its docu-soap Kings of Cash – Die Pfandleiher. The new season comprises 20 episodes (five more than the first two seasons) and returns to weekday early-evening programming, airing Monday–Friday at 19:15 beginning 7 September. Production is again handled by BluePrint Media. Filming will revisit German locations (Karlsruhe, Bochum, Nürnberg, Berlin, Siegburg) and, for the first time, also include behind-the-scenes coverage at the US pawnshop Paramount Pawn in Florida, where Karlsruhe pawnbrokers Florian and Jabez participate in day-to-day operations.
A scheduling and content update for a niche linear-TV channel; relevant to broadcasters and content buyers but limited broader AdTech/MarTech impact.
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Key Takeaways & Evidence Grounding
- DMAX announced the third season of the docu-soap 'Kings of Cash - Die Pfandleiher'.
- The new season comprises 20 episodes, five more than the first two seasons.
- The series returns on 7 September and will air Monday–Friday at 19:15.
- Production is again managed by BluePrint Media.
- The season includes US filming at the Paramount Pawn pawnshop in Florida, featuring pawnbrokers Florian and Jabez.
Connected Companies & Entities
3 Entities mapped“DMAX hat die dritte Staffel seiner Dokusoap "Kings of Cash - Die Pfandleiher" angekündigt....”
“Image caption shows © Warner Bros. Discovery....”
“© DWDL.de GmbH, 2001-2026...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Vox adds pawnshop docuseries and emigrant dating show
Vox announced two new factual entertainment formats for late summer and early September 2026. From August 30 the channel will test the Story House-produced docusoap Die Pfandhaus-Profis with four episodes airing in double-bills at 18:10 on Sundays. Starting September 3 Vox will air the RTL Studios-produced dating docu Auswanderer sucht Liebe (initially five episodes) at Fridays 20:15, followed at 22:15 by a repeat of the eighth season of Bauer sucht Frau International. DWDL notes the pawnshop series resembles DMAX’s Kings of Cash – Die Pfandleiher, which is entering a third season in early September. Audience and reach figures cited in the article are based on AGF SCOPE 1.15 / AGF Videoforschung data.
DMAX promotes TV formats with XXL street installations
DMAX, the German free-TV channel operated by Warner Bros. Discovery, is launching an out-of-home campaign that brings its programming to public spaces through oversized installations. The campaign, titled 'Der Herbst auf DMAX wird groß. Größer. Noch größer.', features XXL sculptures in Munich and Berlin. A six-meter-high red-and-white lighthouse with real beacon lighting marks the premiere of the documentary series 'Die Helgoländer' on October 6. A 2.30-meter gold panning fountain promotes the second season of 'Goldrausch: Macherey & Söhne', while a 2.20-meter gold-plated illuminated teeth sculpture on a base of money bundles highlights 'Kings of Cash'. The installations will be shown in Munich on September 5-6 and Berlin on September 12-13. A one-minute brand spot will also support the campaign. DMAX is also planning a screening premiere for 'Die Helgoländer' on Helgoland, coordinated with the island's ferry operators.
DMAX announces new firefighter documentary 'Feuerwache 1'
DMAX, a German free-TV channel owned by Warner Bros. Discovery, announced a new German original production titled 'Feuerwache 1 - Alarm in Ingolstadt'. The twelve-part documentary series follows the professional fire brigade of Ingolstadt in their daily operations and routines. It will premiere on October 8, 2026, airing Thursdays at 9:15 PM. The series is produced by Janus Productions on behalf of Warner Bros. Discovery, with Kerstin Gerlach serving as producer. This new format adds to DMAX's successful lineup of firefighter documentaries, which have consistently achieved high market shares among viewers aged 14-49.
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