Observed Signal · Sep 3, 2026 · Campaign Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
dm launches TV and CTV campaign for dm-med online pharmacy
German drugstore chain dm-drogerie markt has launched its first major TV and connected TV campaign for its online pharmacy dm-med, starting September 1. The campaign, under the claim "Alles zusammen. Einfach bestellt" ("Everything together. Simply ordered"), shows consumers combining drugstore products and pharmacy-only items in a single order via the dm app or dm.de. It airs on Das Erste, Sat.1, RTL, Vox, and ProSieben. Marketing chief Sebastian Bayer said TV and CTV were chosen to raise awareness of dm-med, which launched in December 2025 and is not visible in physical stores. Media planning remains with Hamburg agency mediaplan, creative work with agency rayon, and spot production with WongDoody Stuttgart. The Wettbewerbszentrale is currently suing dm over the new dm-med pharmacy business.
A major German retail brand is using TV and CTV at scale for its online pharmacy, expanding its media mix; relevant to the advertising industry but not industry-shifting.
Track Real-Time TV/CTV Advertising Signals & Market Shifts
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- dm launched a TV and CTV campaign for its online pharmacy dm-med on September 1, 2026.
- The campaign airs on Das Erste, Sat.1, RTL, Vox and ProSieben.
- dm-med, launched in December 2025, offers non-prescription pharmacy-only products and dermocosmetics by mail order.
- Media planning is handled by mediaplan, creative by rayon, and production by WongDoody.
- The Wettbewerbszentrale is suing dm over the dm-med business.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
dm CEO Christoph Werner: 'We Raise Our Voice'
dm CEO Christoph Werner discusses the retailer's recent strategic moves in a Lebensmittelzeitung interview published 2026-07-27. Six months after launching its online pharmacy dm‑med at the start of the year, Werner gives a first assessment, saying the new service is pleasing but that dm will not sell prescription-only medicines for now. The interview also covers dm's expanding food business and the company's intent to become more visible ("increase the volume"). The article is authored by Miriam Hebben and Christiane Preuschat and published by Lebensmittelzeitung / Deutscher Fachverlag GmbH.
Rossmann to Launch Online Pharmacy This Year
Rossmann plans to launch its own online pharmacy at the end of 2026. Unlike competitor dm’s offering, Rossmann intends to allow customers to redeem electronic prescriptions (e‑prescriptions) from day one, using its app as the interface. The move follows roughly a year after the launch of dm‑med and represents a direct expansion of Rossmann’s e‑commerce and health segment. The article was published by Lebensmittelzeitung (Deutscher Fachverlag) on 2026‑07‑09.
DM's Heartfelt Campaign Highlights Mothers and Families
The article discusses a new social media campaign by the German drugstore chain DM, created by the agency Wongdoody. This campaign features DM's own employees and emphasizes important issues to the company, particularly those concerning mothers and young families. The style and message of the campaign bear resemblance to previous campaigns by Dove.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.