Observed Signal · Jul 27, 2026 · Product Launch · Source: Lebensmittelzeitung · Impact: 1/5 · Sentiment: Neutral
dm CEO Christoph Werner: 'We Raise Our Voice'
dm CEO Christoph Werner discusses the retailer's recent strategic moves in a Lebensmittelzeitung interview published 2026-07-27. Six months after launching its online pharmacy dm‑med at the start of the year, Werner gives a first assessment, saying the new service is pleasing but that dm will not sell prescription-only medicines for now. The interview also covers dm's expanding food business and the company's intent to become more visible ("increase the volume"). The article is authored by Miriam Hebben and Christiane Preuschat and published by Lebensmittelzeitung / Deutscher Fachverlag GmbH.
Business update about a retailer launching an online pharmacy and expanding food operations; limited direct relevance to AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- dm launched its online pharmacy service dm-med at the start of 2026 (approximately six months before the interview).
- dm CEO Christoph Werner provided a first assessment of dm-med in the interview published on 2026-07-27.
- Christoph Werner stated that dm will not sell prescription-only medications for the time being.
- The interview also discusses dm's growing food business and a strategy to increase the company's visibility.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
dm launches TV and CTV campaign for dm-med online pharmacy
German drugstore chain dm-drogerie markt has launched its first major TV and connected TV campaign for its online pharmacy dm-med, starting September 1. The campaign, under the claim "Alles zusammen. Einfach bestellt" ("Everything together. Simply ordered"), shows consumers combining drugstore products and pharmacy-only items in a single order via the dm app or dm.de. It airs on Das Erste, Sat.1, RTL, Vox, and ProSieben. Marketing chief Sebastian Bayer said TV and CTV were chosen to raise awareness of dm-med, which launched in December 2025 and is not visible in physical stores. Media planning remains with Hamburg agency mediaplan, creative work with agency rayon, and spot production with WongDoody Stuttgart. The Wettbewerbszentrale is currently suing dm over the new dm-med pharmacy business.
dm CEO Christoph Werner Named Marketingman of the Year
Christoph Werner, Chairman of the Management Board of dm‑Drogeriemarkt, was named HORIZONT's "Marketingman of the Year". In a published interview, Werner discusses his leadership approach, the role of marketing at dm and the drivers behind the brand's success. The piece was written by Eva‑Maria Schmidt and published on HORIZONT on 2026‑06‑08. The article is a profile-style interview that highlights Werner's stewardship of the company and marketing strategy.
Rossmann to Launch Online Pharmacy This Year
Rossmann plans to launch its own online pharmacy at the end of 2026. Unlike competitor dm’s offering, Rossmann intends to allow customers to redeem electronic prescriptions (e‑prescriptions) from day one, using its app as the interface. The move follows roughly a year after the launch of dm‑med and represents a direct expansion of Rossmann’s e‑commerce and health segment. The article was published by Lebensmittelzeitung (Deutscher Fachverlag) on 2026‑07‑09.
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