Observed Signal · Jun 8, 2026 · Award · Source: Horizont · Impact: 1/5 · Sentiment: Neutral
dm CEO Christoph Werner Named Marketingman of the Year
Christoph Werner, Chairman of the Management Board of dm‑Drogeriemarkt, was named HORIZONT's "Marketingman of the Year". In a published interview, Werner discusses his leadership approach, the role of marketing at dm and the drivers behind the brand's success. The piece was written by Eva‑Maria Schmidt and published on HORIZONT on 2026‑06‑08. The article is a profile-style interview that highlights Werner's stewardship of the company and marketing strategy.
Profile interview announcing a marketing leadership award; notable for marketing community but has limited direct impact on AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- Christoph Werner is Chairman of the Management Board of dm‑Drogeriemarkt.
- Christoph Werner was named HORIZONT's "Marketingman of the Year".
- The interview article was published by HORIZONT and written by Eva‑Maria Schmidt on 2026-06-08.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
dm CEO Christoph Werner: 'We Raise Our Voice'
dm CEO Christoph Werner discusses the retailer's recent strategic moves in a Lebensmittelzeitung interview published 2026-07-27. Six months after launching its online pharmacy dm‑med at the start of the year, Werner gives a first assessment, saying the new service is pleasing but that dm will not sell prescription-only medicines for now. The interview also covers dm's expanding food business and the company's intent to become more visible ("increase the volume"). The article is authored by Miriam Hebben and Christiane Preuschat and published by Lebensmittelzeitung / Deutscher Fachverlag GmbH.
Christian Schmalzl Profiled as HORIZONT's Media Man of the Year
HORIZONT published a portrait of Christian Schmalzl, who was named HORIZONT's "Medienmann des Jahres" (Media Man of the Year). Written by Katrin Ansorge and published on 2026-06-17, the piece reflects on Schmalzl’s long career in the advertising industry and describes his decision to move on to a quieter life — symbolically referenced as heading to the Bucher Bräu in Grafenau. The profile highlights his exceptional career trajectory, timing, and industry influence, and includes a photograph by Mara Monetti. The article appears on the HORIZONT website (dfv Mediengruppe).
Raphael Werner Named CMO of the Year 2026
Raphael Werner, Denner's marketing chief, was awarded "CMO of the Year Switzerland 2026" by the Serviceplan Group Switzerland at the fifth edition of the award. A jury of 18 representatives from business, marketing, media and academia evaluated candidates using dossiers compiled by the Institute for Marketing & Customer Insight at the University of St.Gallen. Werner, who began his career at Lidl and now leads Marketing, Promotions, Digital Business and Customer Insights at Denner, was recognized for culturally relevant, data-driven customer leadership and bold brand communication. The award night took place at LaSalle in Schiffbau Zürich and the initiative is run by Serviceplan Group Switzerland in partnership with multiple Swiss industry organisations and media partners.
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